End-user openness and transparency between friends are what has made Facebook so popular in the first place. It is this globally networked popularity that has energized the commercialization of Facebook and transformed it …

Facebook offers various advertising objectives to help marketers reach their preferred business goals. Advertising objective is an action we want people to take when they see our ad. Objective is one of the first things you choose when…

Boosterberg gives you the option to automatically recognize and separate the best performing posts and promote only these posts with an additional budget. For this, you will need to create multiple ad sets…

A Tool that Will Make Every Social Media Manager Happy: Kontentino. Dozens of published posts on Facebook every week, hundreds every month and thousands every year. This is how all 365 days of a Social Media Manager play out …

FB Organic Reach Decline – the Final Nail in the Coffin. Organic Reach of Facebook posts published by Facebook pages has been steadily declining for a couple of years now. This week’s sweeping change – the addition of a separate …

Ready for Some Social Media Management Automation? If you are managing social media profiles and pages and do not use any tool for content management, you might be very familiar with the “classic” workflow: You are looking for new content, …

If you are lost in the Facebook Ad campaign goal settings and not sure whether to select awareness, consideration or perhaps conversion goals to start with, read on and find out more about each goal group and individual goals to make the most out of your Facebook Ad campaign.

What about using a kitten in our new Facebook Ad? Everybody loves them, don’t they? Also, I will put all users into one big target group, it is much easier that way. Learn more about these two and other 8 most common mistakes and find out what even the more experienced Facebook advertisers need to beware.

Small business owners often do dozens of things that would be covered by different people in bigger companies. If they get too distracted and spend too much time doing them, the business can suffer eventually. In this article, you will learn how to save time when managing and promoting posts on your Facebook page with Boosterberg.

Some companies need a little more control over their budget, than just one overall monthly spend amount. In this text, we will describe, how to create multiple layers of ad sets with separate budgets.