As consumers become less and less susceptible to banner advertising and sales promises, it’s up to marketers to find ways to connect with their target audiences in the digital age. Now, more than ever, they need to strive to invest in narratives and brand storytelling.
Humans are instinctively drawn to stories; it’s part of who we are.
Suppose you know how to develop a cohesive brand narrative and a compelling story that resonates with your audience. In that case, you’ll make a significant impact on your customers – and gain a competitive advantage.
Let’s see why your marketing needs digital storytelling to connect with audiences, shall we?
What Does Digital Storytelling Mean?
Digital storytelling can be defined as the creative practice of using multimedia tools to tell stories and bring narratives to life. That would be digital storytelling at its core – a combination of communications and marketing elements that create and show a compelling narrative.
You see, while content is king – no one’s trying to deny that – the term itself is purely technical. And without good stories to pique interest, evoke emotions, and move the audience to action, content is unable to create any ripples in the digital surface.
Technology hasn’t changed anything when it comes to our deep-rooted need to tell and listen to stories. It just gave us new mediums to tell them – and, as you’re about to see, use them as a marketing strategy.
Why Marketing Needs Digital Storytelling?
Did you know that storytelling activates the part of our brains that is responsible for feelings? It creates a positive response, engaging emotions, memories, encouraging a sense of connection.
It’s a way to connect with your customers on a deeper level, generate closeness and empathy, and create a positive association between you, your brand, and your audiences. Storytelling marketing offers you a way to humanize your brand and present yourself as an authentic voice in the marketplace.
Beyond that, there are practical reasons why you should adopt storytelling digital elements in your marketing campaigns:
• Bland and generic copywriting in marketing are not enough anymore; the best way to communicate the value proposition of your product is to tell a story.
• Storytelling breeds empathy. You’re no longer pushing for a direct sale; you’re considering the needs and pain points of the consumer first.
• Digital storytelling makes you appear more human and empathetic, reinforcing trust and loyalty between you and the consumer.
You’re pulling them in instead of pushing your message out.
How To Build Great Digital Stories
The elements that make for an exceptional digital storytelling experience could be summed up as universal, compelling, enduring, and well-structured. Building great digital stories can’t be a one-size-fits-all deal, but we’ll outline a few things that can help guide you through strategic narrative building.
• Start with an idea and define your key message.
• Be authentic; stay true to your brand’s values and mission.
• Consider the audience you’re targeting.
• Introduce visuals as storytelling tools to drive engagement.
• Optimize it for different devices.
Now that you have a great story, it’s time to connect with your target audience and make sure they see it. BOOSTERBERG is a social media automation tool that can help you manage and tell your brand’s stories in the most efficient way possible.