Instagram started out as a fun, photo-sharing social media platform. But it evolved so much over the years – and is now an essential tool for brand promotion and brand building, too.
Instagram is a crucial part of every digital marketing campaign today, with influencer marketing being a vital aspect of building a brand and boosting conversion rates.

So, what can marketers learn from Instagram’s most popular accounts? 
Well, let’s check out the 7 Instagram accounts with the most followers – the most prominent influencers and celebrities’ Instagram accounts – and see what makes them so popular.

The 7 Instagram Accounts With The Most Followers

#1 Instagram

Followers: 441 million

Honestly, it’s no surprise to know that Instagram has the most-followed Instagram account. Instagram reposts the compelling content of other users – and with this, they display all the creativity and artistic moments that happen on this social network. 
Reposting other users’ content can help you get the reach and engagement rate you hope to get.

#2 Cristiano Ronaldo

Followers: 366 million 

As of July 2021, CR7 – also called the best soccer player in the world – is the person with the largest following on Instagram. 
Besides playing soccer, he is involved in many cross-promotions and paid partnerships, which gained him a fair amount of followers. The feed is full of high-quality, perfectly edited photos – and having a clean, themed feed can help your account look more professional, too!

#3 Lionel Messi

Followers: 282 million

Messi is one of the most prominent names in soccer – and his Instagram is pretty popular thanks to his day job. His account features many posts of Messi on the soccer field – along with some personal moments. 

Messi participates in many cross-promotions and is an avid user of tags and hashtags. The captions are well-thought-out and posted in Spanish and English to open himself up to a broader audience and get Instagram followers.

#4 Kylie Jenner

Followers: 281 million

Kylie Jenner’s IG is, hands down, one of the most followed and talked about Instagram accounts. 

She uses the platform to share her life and promote her brands, Kylie Skin and Kylie Cosmetics. Kylie’s feed frequently features tagged accounts and cross-promotion. Frequent use of the IGTV feature to post tutorials has gained her a lot of followers, too. 
Her content engages users to the point where they become customers of her cosmetics company!

#5 Dwayne “The Rock” Johnson

Followers: 278 million

Dwayne Johnson has a massive platform on Instagram – and he’s built his following by sharing various updates. 

From personal life moments, fitness products, and what he eats on cheat days to movie projects he’s working on currently – it’s all on his feed. His use of IGTV to share workout tips and exciting moments in his life is what makes his IG account so recognizable. 
Adding a personal touch to your platform can give you that much-needed boost in engagement – and, hopefully, conversion rates.

#6 Ariana Grande

Followers: 276 million 

Ariana Grande has been a famous singer ever since her Disney days – and her followers are mostly young people, including teens. 
Despite not doing many paid partnerships or cross-promotions recently, she’s gained quite a following. 

She uses short captions and posts consistently, sharing snippets from her personal life – along with some behind-the-scenes footage. 
Here, we can learn that coming up with captions doesn’t need to be hard work. Still, you have to tell your followers something if you want to get more likes on Instagram!

#7 Selena Gomez

Followers: 273 million

Selena Gomez has a sizable following – and Instagram marketers can learn a lot from her account. 

The account is the perfect mix of Instagram post promotion, selfies, and interesting quotes. Each post has a perfectly optimized caption, the stories are compelling, and cross-promotions are all created to gain more followers. 
The strategy is carefully thought out to retain that personal touch to her business account.

Bottom Line 

When it comes to getting more likes on Instagram, learn from the best and optimize your content for your followers. Using the Boosterberg automation tool for your ads can help you reach your goals faster than usual – and let you focus on the content. 

Moreover, cross-promotion with other businesses or influencers is a great way to boost your engagement rate. 
Make the most out of the new IG features, like Reels and the “shopping” section. You can also go live when doing cross-collaborations to get more attention for your brand. 

Oh, and check out our e-book – a complex guide to social media – for more! And don’t forget to share this post! 

Check out our other posts like “5 Ways To Optimize Your Ads For Mobile And Get More Conversions” to get more out of your content, and make sure to free up some time for other importing things with our Ads automation tool – BOOSTERBERG

Focus on ideas and content, not on manual ad management. Try BOOSTERBERG for a hassle-free way to get ahead in marketing automation!