Facebook advertising automation alternatives

Posted on March 10, 2021 under Facebook Advertising Tips

Real and detailed comparison in one place!

 

Created by Miriam Kölešová

 

Boosterberg vs. Revealbot

Boosterberg vs. AdEspresso

Boosterberg vs. Madgicx

 

How vital is it for you, as a marketer, to have social media content advertising fully automated? It might be challenging for us to manually schedule ads across several channels relying on knowledge and the limited time we have. Let’s agree on one thing – it would be great to get some of this manual work off our shoulders and let the algorithm do its job, wouldn’t it?

 

We prepared an ultimate list of options to choose from on this journey towards successful and performing ads. Let’s check out the options you have and compare them based on your preferences.

 

Revealbot

 

Revealbot states, it offers to scale ads and launch the campaigns across Facebook, Instagram, Google, and Snapchat. These platforms are some of the essentials a digital marketer would appreciate. Let’s have a closer look at some specific features.

 

Campaign management

 

When it comes to managing the campaign itself, what people look for is some environment they already know and are familiar with. Every digital marketer came across the interface of Facebook Ads Manager or Google Ads. The options in creating a campaign are approximately similar (excluding the ones specific to the platform).

We always look for possibilities to manage campaigns’ assets on various levels such as audiences, placements, budgeting options, and the objective itself. 

In Revealbot, you also have the option to automatically boost your published Facebook and Instagram posts according to various rules and even see all the posts that meet the criteria for boosting that you selected.

You can pick out any specific post to boost and boost it based on its type. 

The only bottleneck here is limited ad set management options – you can’t specify multiple parallel ad sets and run multiple ads inside one ad set. You can create campaigns, sure, but each ad has its own separate ad set created automatically when boosting. It can severely limit your performance gains when relying heavily on running big boosting campaigns. However, it still provides a significant convenience if boosting is just one of the things you do.

 

Another variable in the campaign creation process is undoubtedly the timing of your promotions. Scheduling is possible for some days, which is an easy way to plan your budget. You can even easily choose how much a campaign should wait before starting its delivery, which offers you some optimization based on organic results.

 

We might as well mention the rules and conditions under which campaigns act. Imagine you could have picked any keyword or performance (such as the specific reach of posts, the exact number of video views, or link clicks) conditions to start/stop your campaigns. With Revealbot, you can work with these separately, even under different setting clusters.

 

Targeting

 

Campaign management features are always a good starting point while deciding which platform to partner with. The next important step is to check how to target an audience and if the platform has an enhanced solution for this. Revealbot has all the features you need. Spoiler alert, the well-known location pin is not here yet.

 

Optimization

 

A good thing any e-commerce client will appreciate is their orientation on conversion objectives – you can choose from different strategies within e-commerce, lead generation, or Mobile App campaigns. When choosing the right social media advertising automation platform, one important feature is the circumstances under which a platform can follow up on future optimization. 

While selecting your posts, be aware of the limited number of ads running at once – it’s only a limited number of 100 posts promoted simultaneously, which can be limiting for big media outlets who publish several posts a day. 

 

An exciting feature Revealbot offers is Instagram ads management. Revealbot has one more feature that allows users to manage Instagram boosting through Instagram stories!

 

Pricing

 

TO SUM UP

Revealbot is a suitable alternative to Boosterberg with a majority of its features. The only difference here is that you pay based on your ad spend, and the starting plan is $99 per month. You have all the features available all the time, which is a great deal.

 

Boosterberg

 

A great alternative to Revealbot is our platform – Boosterberg. It offers a wide range of functionalities in boosting campaigns, mainly for more experienced users who like to use several options to optimize their campaigns and delivery.

 

Campaign management

 

Usually, when marketers look for some tool to make their daily life a bit easier and structured, they look for help with words like “automation” or “scheduling.” The most important thing to note is that not every scheduling or automation is entirely automated. You, as a marketer, still need to create some flow that will follow your desired logic. So let’s have a look at some general features you might be looking for.

Let’s say you have several posts throughout the day which you need to set up under some circumstances. Most importantly, these posts would have some similarities and differences – whether it’s their/your objective, such as gathering likes, overall engagement, maybe some clicks to your website, or even driving specific conversions. On the other hand, you need them delivered to the same audience. These are managed under several layers, and in Boosterberg, you can easily combine them. Do you want to run multiple ads under one ad set? Yes, of course! Either it’s because you need some part of the posts delivered to one audience or you only want to spend the same amount of money on them, Boosterbergs got you. While allowing your ads to act under one ad set, you can also pick posts based on their types – so if you want to boost only link posts, this tool covers it. 

While on some other platforms, you can only choose days of duration, Boosterberg offers you to pick even hours, minutes.

The one thing that Boosterberg could improve is the quality of life features for more junior marketers, such as previewing the list of posts that will boost based on your preference. For advanced marketers who understand the importance of a data-driven approach, Boosterberg and its focus on boosting campaigns make it the ultimate tool for campaign automation. If you don’t need to manage your dark post ad campaigns based on custom creatives, this tool is the right choice for you.

 

Same as Revealbot, Boosterberg offers the possibility to place UTM codes to every ad and lets you place your ads on every placement – just like Facebook Ads Manager.

 

Targeting

 

As mentioned before, the first thing you are looking for is some point of resemblance in the tool’s interface. In Boosterberg, you surely can spot some familiarities within targeting options. It looks the same as targeting through Ads Manager. 

An enhanced option in Boosterberg, which any other platform doesn’t operate with yet, is undoubtedly the possibility to target fans and friends of fans simultaneously. Wouldn’t it be amazing to expand your audience by people who are this close to your audience and therefore can be an addition to the converting force?

 

Optimization

 

Let’s face it – why do we search for an alternative to Ads Managers? Undoubtedly one of the main reasons is to have an extension to your current advertising platform. These extended features come in ways of optimization and conditional definitions. From ad set optimization for specific objectives to well-known stop conditions, your ads can be optimized in any way.

 

As was already mentioned, you can choose posts that match some requirements defined by you. Variations come in keywords (even their combinations!), whether it’s description text or URL of posts has some words you would like to boost. We also offer a negative keyword condition, which is pretty straightforward in its application. 

 

Last but not least, a good marketer aims for converting people, right? Therefore, Boosterberg has pixel tracking in place for all your conversion campaigns as well.

 

Boosterberg is scheduled to roll out new features several times a year to stay ahead of the competition, so you can look forward to even more boosting goodness. For example, supporting more Instagram campaign objectives, Instagram stories, and even adding other platforms like Google, TikTok. The next big update will also include a whole new user interface.

 

Pricing

TO SUM UP

Boosterberg’s specialty is campaign creation in a straightforward workflow. You just come to the website, sign up, press the button Create a campaign, and customize any future posts’ paid delivery. Our solution is great for customers with more daily posts with the need to dedicate resources on manual advertising activities per each post, which can be automated. Plus, our optimization allows you to stop worrying about performance because once you set it, the optimization runs through all newly published posts until you stop the campaign. 

 

AdEspresso

 

AdEspresso is a tool that every digital marketer came along with at least once in their career. Either you already tried it or are currently using it, but for sure, you know it exists. This powerful tool offers its customers options beyond social media marketing automation, and it’s only fair! The most significant benefit behind this tool is that you can manage your Facebook, Instagram, and Google paid advertising campaigns from different channels under one roof.

 

Campaign management

 

These days, a marketer who doesn’t split tests, is he a marketer even? AdEspresso is an excellent tool for you if you need to test several ad settings – that’s why they offer you running multiple ads under one ad set. Unfortunately, you can only create campaigns. But this doesn’t need to bother you at all. You can pick specific posts to boost from a list of posts that meet conditions that you characterize.

A considerable addition to its portfolio is Google Ads management, which not that many competitors offer. Yet.

A new addition to the features is a winning placement – Instagram and, more importantly, Instagram Stories placement. AdEspresso lacks more offers on Facebook placements, as they support only Feed or Right column.

 

Targeting

 

AdEspresso also supports the same options you have on Facebook or Google but doesn’t bring any new targeting options to ad management. If you prefer to have broader possibilities on your table, this won’t be any different from standard Facebook options.

 

Optimization

 

Even though AdEspresso offers various features across social media advertising and Google, it lacks a fair part of Revealbot’s or Boosterberg’s features. The conditions mentioned above and rules optimization present in these both are mainly missing. Indeed, you can count on basic keyword-oriented segmentation. Still, it doesn’t support keyword combinations nor negative keywords definition, and you can only choose from a minimal pool of performance conditions. In Boosterberg, for example, you can decide whether you boost only posts based on their reach, engagement, or clicks performance. Revealbot offers the possibility even to set these in clusters, while AdEspresso allows you to choose only based on engagement. 

But hey, if you don’t need those, AdEspresso offers various other features that you might find handy and more strategic for you. A great example is dynamic UTM information generated for your ads.

 

Pricing

TO SUM UP

AdEspresso is a well-known platform currently acquired by Hootsuite and is a good platform if you want to split test and play around with your ad settings on various channels. However, it doesn’t offer you many options for conditions and rules on campaign optimization and automation. At least not as much as Revealbot or Boosterberg.

 

Madgicx

 

The last and the most (internally) discussed alternative is indeed Madgicx. This robust solution is mainly oriented on automation and campaign management on Facebook, Instagram, and Google. However, their solution is not for everyone, and we will explain why in the upcoming section.

 

Campaign management

 

Madgicx offers one of the friendliest user interfaces – this we can all agree on. But why so? Isn’t it because it looks more polished and more likable than an actual Facebook Ads Manager? Indeed this might be one of the reasons. No surprise, they called it Ads Manager 2.0. But besides graphic similarities, it does some cool essential aspects of the software we use. 

As mentioned above, a cool feature is creating a campaign based on audience (not objective, as we are used to). They divide objectives into mainly Acquisition, Retargeting, and Retention – campaigns that work well within conversion objectives. Therefore the main focus on this platform is conversions. You can even pick out of three types of business – E-commerce, Lead generation, and Mobile App. 

The way they handle campaign management allows marketers to simplify their work. Because of the audience-based approach, Madgicx doesn’t let you define any more detailed targeting as it works only with people who already interacted with your website, page, or content.

 

Optimization

 

Many platforms optimize based on stop/start conditions – which is a great way to narrow your advertising efforts and protect your budget. Madgicx offers a feature called Sunsetting – it monitors performance over time to identify under-performing ad sets and then takes a series of steps to protect your budget over time. Another exciting feature is “Revive,” which can be used by car dealers or importers. Let’s have a look at this case.

You have a conversion campaign set for selling cars. You set the campaign with several ad sets and several ads for different car creatives. One ad has the clicks but has no conversions, so the system stops the ad delivery. However, the conversion happens a couple of days after, so the system evaluates the ad as successful and turns it on again. Easy, right? 

 

Pricing

 

TO SUM UP

We believe Madgicx is a robust solution, definitely for marketers and brands who want to give their efforts a bit more automation. On the other hand, it solves only one part of your marketing objectives – conversion campaigns. So if you are ok with it and plan to orient your paid advertising around getting the best ROAS, this tool might come in handy.

 

Post boost features


Boosterberg

AdEspresso

Revealbot

Madgicx



User management



Ability to add other users

Unlimited

1/2/10/30



Boosting posts



Run multiple ads in one ad set

No – each ad has a separate ad set

Pick specific posts to boost

Boost posts based on the type

Boost posts based on performance

Likes, shares, comments

Ad duration customization

Only days

Only days

Only days

Delay for a check before boosting

Past post checking customization

Only latest posts

Only limit number of posts boosted



Keywords



Keywords combinations

Negative keywords




Tracking



Add UTM code to every ad

UTM code dynamically

Tracking by pixel



Targeting



Demographic and location

Yes, but not pins

Detailed

Fans+FoF option

Saved, Custom audience

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