Instagram’s relevance for growing your business is something impossible to ignore. With over one billion active, participating users, its reach is only becoming more significant.
Your posts may consist of great photos and videos, but you can still struggle with a lack of engagement on them. Without good Instagram captions, you could be losing a lot of your engagement rate.

How to write good Instagram captions?
Instagram posts aren’t all about what’s in the photo or video – the following caption engages the users. To write great, captivating Instagram captions, continue scrolling through!

Why Do People Need Good Instagram Captions?

The best captions for Instagram are captivating users and boosting your engagement rate. The engagement rate is principal for the Instagram algorithm. 
The Instagram caption is essential because it creates a personal touch for your business’ posts and helps the users get to know your brand. Insta captions may seem small, but they can make your presence on social media larger and boost your business.

The Instagram algorithm boosts the pages with many users who engage with their posts with likes and comments and promotes the pages even more if they respond to the comments. 
So, you need to get the users to respond and comment on your posts to get a good engagement rate. The post can be compelling itself, but generally, writing captions will get the job done!

How To Write A Good Instagram Caption?

First things first, writing business captions for Instagram – the caption should be short but powerful. 

When it comes to social media marketing strategies, you will have to know your audience to captivate them to engage in your posts. Using the right, light tone of voice can make a good impact, as well as the use of hashtags. Using hashtags can be done inside the Boosterberg to sort the campaign types easier.
The caption should be focused on the user – using ‘you’ instead of ‘I’ to keep the users engaged. Also, the caption should be super-easy to understand by all users.

When writing the caption, start with the important information first and use it to tell a story about your brand. Many brands avoid writing captions of over 125 characters because users have to click to see more – don’t be one of them! Add more text, but structure it to compel users to click more!
Ask questions to engage users, add some emojis and make good use of hashtags. The best Instagram post example always has the right hashtags, which ensures more exposure on social media. Stick to hashtags that are relevant to your post, and they can expand your reach a lot.

Whenever possible, add a @ mention to boost your engagement. Lastly, include a call to action and the users will respond!

Instagram Captions Tips & Tricks

In here, we will discuss some final tips and tricks that will help you make a success out of your campaign and boost your engagement rate. 

First, keep the caption clean – you can use a generic caption if nothing else works and add some hashtags. 

Keeping it clean also means a sane amount of emojis and exclamation points. It’s not always about what you’re saying, but how you’re saying it – the tone of voice, even in an Instagram caption, goes a long way.

Well, now that you have an excellent Insta caption, it’s time for that post to reach your target audience. Managing social media ads was never easier than with Boosterberg – a social media automation tool that helps users manage and tell the brand’s story in the best possible way.

Sign up for a free trial here!