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Category: Advertising Tips

Facebook’s Estimated Ad Recall Lift: Guide to Marketing Metrics

May 17, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Facebook’s Estimated Ad Recall Lift: Guide to Marketing Metrics

Ad Recall Lift measures the effectiveness of advertising campaigns. In simple terms, it is the number of people who remember
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How to Use User-Generated Content in Facebook Ads

May 3, 2023

  • By  Sanela C. Kurtek
  • 0 comments

How to Use User-Generated Content in Facebook Ads

Created and shared by individuals on social media platforms, user-generated content is key to growing your brand awareness and ultimately
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Updated Article: Niche Marketing on Facebook: Definition, Potential & Tips

April 27, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Updated Article: Niche Marketing on Facebook: Definition, Potential & Tips

The riches are in the niches as the saying goes. What does that mean? In short, the niche market meets
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Marketing Metrics: Customer Acquisition Cost and How to Lower It

April 21, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Marketing Metrics: Customer Acquisition Cost and How to Lower It

If you’re serious about your business, you need to know if your marketing campaigns are working. And one way to
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The Engagement Objective | Guide to Facebook Ads

March 31, 2023

  • By  Sanela C. Kurtek
  • 0 comments

The Engagement Objective | Guide to Facebook Ads

In this article, we’re going to discuss the engagement objective in Facebook ads. But first, let’s look at what the
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Social Media Advertising Metrics: Understanding CPM

March 24, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Social Media Advertising Metrics: Understanding CPM

CPM (cost per mille) refers to a paid advertising model where advertisers pay a certain price for every 1,000 impressions
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Impressions in Digital Marketing: How to Evaluate Them

March 9, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Impressions in Digital Marketing: How to Evaluate Them

Impressions represent the number of times an advertisement or a promoted post is shown to users on a particular digital
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Facebook Ad Campaign Structure in 2023: Step-by-step Guide

March 3, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Facebook Ad Campaign Structure in 2023: Step-by-step Guide

In our previous post, we explained the differences between Facebook and Instagram ads and boosted posts. This time, we’ll explore
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Engagement Rate: What is It and How to Calculate it?

February 17, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Engagement Rate: What is It and How to Calculate it?

Engagement rate is one of the most telling indicators of whether your target group responds to your content on social
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Messaging Framework: What is It and Why Your Content Strategy Needs It

February 9, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Messaging Framework: What is It and Why Your Content Strategy Needs It

There is a lot of noise in the online world. The amount of information that people consume daily makes it
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What is Brand Awareness in Digital Marketing and How to Measure It

February 3, 2023

  • By  Sanela C. Kurtek
  • 0 comments

What is Brand Awareness in Digital Marketing and How to Measure It

One of the most important TOFU metrics, brand awareness, measures how well consumers know and recognize a brand.  This metric
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What Is the Difference Between Facebook Ads and Boosted Posts?

January 27, 2023

  • By  Sanela C. Kurtek
  • 0 comments

What Is the Difference Between Facebook Ads and Boosted Posts?

There are two ways to increase your Facebook visibility. Both are paid efforts, but one is called an ad, and
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