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Category: Advertising Tips

Boosterberg Presets: How to give Boosterberg Advertiser’s Access to your Facebook page

August 9, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Boosterberg Presets: How to give Boosterberg Advertiser’s Access to your Facebook page

Boosterberg requires access to your Facebook page to be able to manage your ad campaigns. With this access we can
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Meta Implements New EU Ad Rules: What You Need to Know about Beneficiary and Payer Information

June 19, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Meta Implements New EU Ad Rules: What You Need to Know about Beneficiary and Payer Information

In early June, Meta introduced a new requirement for advertisers who want to target the European Union (EU) and its
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Facebook Ads: The Traffic Objective

June 14, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Facebook Ads: The Traffic Objective

Although Facebook is the top platform for building brand awareness, it is also a great way to get people to
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Social media advertising metrics: Click-through rate (CTR)

June 6, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Social media advertising metrics: Click-through rate (CTR)

Your CTR is one of the most significant indicators of how effective your ads are. An ad’s CTR (Click-Through Rate)
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Facebook’s Estimated Ad Recall Lift: Guide to Marketing Metrics

May 17, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Facebook’s Estimated Ad Recall Lift: Guide to Marketing Metrics

Ad Recall Lift measures the effectiveness of advertising campaigns. In simple terms, it is the number of people who remember
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How to Use User-Generated Content in Facebook Ads

May 3, 2023

  • By  Sanela C. Kurtek
  • 0 comments

How to Use User-Generated Content in Facebook Ads

Created and shared by individuals on social media platforms, user-generated content is key to growing your brand awareness and ultimately
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Updated Article: Niche Marketing on Facebook: Definition, Potential & Tips

April 27, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Updated Article: Niche Marketing on Facebook: Definition, Potential & Tips

The riches are in the niches as the saying goes. What does that mean? In short, the niche market meets
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Marketing Metrics: Customer Acquisition Cost and How to Lower It

April 21, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Marketing Metrics: Customer Acquisition Cost and How to Lower It

If you’re serious about your business, you need to know if your marketing campaigns are working. And one way to
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The Engagement Objective | Guide to Facebook Ads

March 31, 2023

  • By  Sanela C. Kurtek
  • 0 comments

The Engagement Objective | Guide to Facebook Ads

In this article, we’re going to discuss the engagement objective in Facebook ads. But first, let’s look at what the
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Social Media Advertising Metrics: Understanding CPM

March 24, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Social Media Advertising Metrics: Understanding CPM

CPM (cost per mille) refers to a paid advertising model where advertisers pay a certain price for every 1,000 impressions
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Impressions in Digital Marketing: How to Evaluate Them

March 9, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Impressions in Digital Marketing: How to Evaluate Them

Impressions represent the number of times an advertisement or a promoted post is shown to users on a particular digital
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Facebook Ad Campaign Structure in 2023: Step-by-step Guide

March 3, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Facebook Ad Campaign Structure in 2023: Step-by-step Guide

In our previous post, we explained the differences between Facebook and Instagram ads and boosted posts. This time, we’ll explore
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