Navigating Facebook Business Manager with Confidence
Navigating the challenges of Facebook Business Manager can often feel like a full-time job. It’s a common pain point for
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Mastering Sales with Automated Social Advertising: A New Era of Efficiency
IntroductionIn the ever-evolving landscape of sales, staying ahead of the competition requires not only innovative strategies but also the tools
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How Small Businesses Can Beat Big Brands in Social Media Advertising
Introduction In the digital age, even the smallest business can rival industry giants. This article explores how small businesses can
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Escaping Meta’s Apple Tax with Boosterberg
In a recent move by Meta, advertisers promoting their content by boosting it face a new challenge: Apple’s 30 percent
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Boosterberg Presets: How to give Boosterberg Advertiser’s Access to your Facebook page
Boosterberg requires access to your Facebook page to be able to manage your ad campaigns. With this access we can
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Meta Implements New EU Ad Rules: What You Need to Know about Beneficiary and Payer Information
In early June, Meta introduced a new requirement for advertisers who want to target the European Union (EU) and its
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Facebook Ads: The Traffic Objective
Although Facebook is the top platform for building brand awareness, it is also a great way to get people to
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Social media advertising metrics: Click-through rate (CTR)
Your CTR is one of the most significant indicators of how effective your ads are. An ad’s CTR (Click-Through Rate)
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Facebook’s Estimated Ad Recall Lift: Guide to Marketing Metrics
Ad Recall Lift measures the effectiveness of advertising campaigns. In simple terms, it is the number of people who remember
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