In a recent move by Meta, advertisers promoting their content by boosting it face a new challenge: Apple’s 30 percent
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In a recent move by Meta, advertisers promoting their content by boosting it face a new challenge: Apple’s 30 percent
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Meta has recently rolled out a subscription plan that allows users in the European Union to enjoy an ad-free experience
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UpHex and Boosterberg are actually very complimentary tools. Both are Facebook ad campaign optimization tools, but they have some key
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In December 2023, Zara faced international outcry and calls for a boycott after releasing an ad campaign featuring rubble, mannequins
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Boosterberg requires access to your Facebook page to be able to manage your ad campaigns. With this access we can
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In early June, Meta introduced a new requirement for advertisers who want to target the European Union (EU) and its
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Although Facebook is the top platform for building brand awareness, it is also a great way to get people to
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Your CTR is one of the most significant indicators of how effective your ads are. An ad’s CTR (Click-Through Rate)
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Depending solely on organic reach on social media may limit your brand’s exposure to a narrow audience in today’s competitive
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Ad Recall Lift measures the effectiveness of advertising campaigns. In simple terms, it is the number of people who remember
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Is Facebook’s Business Manager stressing you out? Are you tired of trying to figure out the right campaign setup for
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Created and shared by individuals on social media platforms, user-generated content is key to growing your brand awareness and ultimately
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