Engagement Rate: What is It and How to Calculate it?
Engagement rate is one of the most telling indicators of whether your target group responds to your content on social
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Messaging Framework: What is It and Why Your Content Strategy Needs It
There is a lot of noise in the online world. The amount of information that people consume daily makes it
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What is Brand Awareness in Digital Marketing and How to Measure It
One of the most important TOFU metrics, brand awareness, measures how well consumers know and recognize a brand. This metric
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What Is the Difference Between Facebook Ads and Boosted Posts?
There are two ways to increase your Facebook visibility. Both are paid efforts, but one is called an ad, and
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The difference between Brand Awareness and Reach and why Facebook merged the two objectives
You should always have a goal in mind when choosing your advertisement campaign objective. If you don’t know what you’re
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Marketing funnel optimization: 16 metrics to track and increase conversions
When it comes to marketing, simply doing something isn’t enough. You have to watch, observe, track your metrics and make
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Marketing funnels: How to use them to improve your sales
In today’s article, we will familiarize ourselves with one of the most used marketing terms—marketing funnels. Imagine your marketing as
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- By Erik
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What Reach stands for in the social media dictionary
Our blog will help you to understand what is reach in social media. Why it is good to measure it,
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- By MaFi
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Grow your business with link campaigns
A link-building campaign consists of a number of different elements, some of which are vital to its success while others
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- By MaFi
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How to calculate engagement rate on social media
Knowing how to calculate your engagement rate is essential, especially in 2022. It’s evident that more people are drawn to
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- By MaFi
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Top 3 major mistakes that businesses make with email marketing
Little known fact about email marketing: it can easily grow your online business 2-4x – with an average ROI of
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- By MaFi
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Your Best Options If Your Business Is a Victim of a Scam
It’s a sad fact that scams are and always will be part of running a business. Certain scams are minorinconveniences,
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