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Category: Advertising Tips

Engagement Rate: What is It and How to Calculate it?

February 17, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Engagement Rate: What is It and How to Calculate it?

Engagement rate is one of the most telling indicators of whether your target group responds to your content on social
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Messaging Framework: What is It and Why Your Content Strategy Needs It

February 9, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Messaging Framework: What is It and Why Your Content Strategy Needs It

There is a lot of noise in the online world. The amount of information that people consume daily makes it
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What is Brand Awareness in Digital Marketing and How to Measure It

February 3, 2023

  • By  Sanela C. Kurtek
  • 0 comments

What is Brand Awareness in Digital Marketing and How to Measure It

One of the most important TOFU metrics, brand awareness, measures how well consumers know and recognize a brand.  This metric
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What Is the Difference Between Facebook Ads and Boosted Posts?

January 27, 2023

  • By  Sanela C. Kurtek
  • 0 comments

What Is the Difference Between Facebook Ads and Boosted Posts?

There are two ways to increase your Facebook visibility. Both are paid efforts, but one is called an ad, and
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The difference between Brand Awareness and Reach and why Facebook merged the two objectives

December 8, 2022

  • By  Sanela C. Kurtek
  • 0 comments

The difference between Brand Awareness and Reach and why Facebook merged the two objectives

You should always have a goal in mind when choosing your advertisement campaign objective. If you don’t know what you’re
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Marketing funnel optimization: 16 metrics to track and increase conversions

December 2, 2022

  • By  Sanela C. Kurtek
  • 0 comments

Marketing funnel optimization: 16 metrics to track and increase conversions

When it comes to marketing, simply doing something isn’t enough. You have to watch, observe, track your metrics and make
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Marketing funnels: How to use them to improve your sales

November 24, 2022

  • By  Sanela C. Kurtek
  • 0 comments

Marketing funnels: How to use them to improve your sales

In today’s article, we will familiarize ourselves with one of the most used marketing terms—marketing funnels.  Imagine your marketing as
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What Reach stands for in the social media dictionary

October 28, 2022

  • By  Erik
  • 0 comments

What Reach stands for in the social media dictionary

Our blog will help you to understand what is reach in social media. Why it is good to measure it,
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Grow your business with link campaigns

August 4, 2022

  • By  MaFi
  • 0 comments

Grow your business with link campaigns

A link-building campaign consists of a number of different elements, some of which are vital to its success while others
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How to calculate engagement rate on social media

August 4, 2022

  • By  MaFi
  • 0 comments

How to calculate engagement rate on social media

Knowing how to calculate your engagement rate is essential, especially in 2022. It’s evident that more people are drawn to
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Top 3 major mistakes that businesses make with email marketing

July 20, 2022

  • By  MaFi
  • 0 comments

Top 3 major mistakes that businesses make with email marketing

Little known fact about email marketing: it can easily grow your online business 2-4x – with an average ROI of
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Your Best Options If Your Business Is a Victim of a Scam

July 7, 2022

  • By  MaFi
  • 0 comments

Your Best Options If Your Business Is a Victim of a Scam

It’s a sad fact that scams are and always will be part of running a business. Certain scams are minorinconveniences,
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