The riches are in the niches as the saying goes.

What does that mean?

In short, the niche market meets the needs the mainstream market can’t. You can say you’re in a niche market when you’re solving a very specific problem for a small, specialized segment of an audience with specific preferences, needs, and behaviors.

So why would you consider niche marketing over casting a wider net?

We answered this and a bunch of other related questions in this updated article on Facebook niche marketing.