How to Use User-Generated Content in Facebook Ads
Created and shared by individuals on social media platforms, user-generated content is key to growing your brand awareness and ultimately
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Updated Article: Niche Marketing on Facebook: Definition, Potential & Tips
The riches are in the niches as the saying goes. What does that mean? In short, the niche market meets
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Marketing Metrics: Customer Acquisition Cost and How to Lower It
If you’re serious about your business, you need to know if your marketing campaigns are working. And one way to
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The Engagement Objective | Guide to Facebook Ads
In this article, we’re going to discuss the engagement objective in Facebook ads. But first, let’s look at what the
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Social Media Advertising Metrics: Understanding CPM
CPM (cost per mille) refers to a paid advertising model where advertisers pay a certain price for every 1,000 impressions
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Impressions in Digital Marketing: How to Evaluate Them
Impressions represent the number of times an advertisement or a promoted post is shown to users on a particular digital
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Facebook Ad Campaign Structure in 2023: Step-by-step Guide
In our previous post, we explained the differences between Facebook and Instagram ads and boosted posts. This time, we’ll explore
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Engagement Rate: What is It and How to Calculate it?
Engagement rate is one of the most telling indicators of whether your target group responds to your content on social
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Messaging Framework: What is It and Why Your Content Strategy Needs It
There is a lot of noise in the online world. The amount of information that people consume daily makes it
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What is Brand Awareness in Digital Marketing and How to Measure It
One of the most important TOFU metrics, brand awareness, measures how well consumers know and recognize a brand. This metric
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What Is the Difference Between Facebook Ads and Boosted Posts?
There are two ways to increase your Facebook visibility. Both are paid efforts, but one is called an ad, and
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The difference between Brand Awareness and Reach and why Facebook merged the two objectives
You should always have a goal in mind when choosing your advertisement campaign objective. If you don’t know what you’re
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