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Marketing Blog

Marketing Metrics: Customer Acquisition Cost and How to Lower It

April 21, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Marketing Metrics: Customer Acquisition Cost and How to Lower It

If you’re serious about your business, you need to know if your marketing campaigns are working. And one way to
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Repurposing Content: How to Create More with Less Work

April 11, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Repurposing Content: How to Create More with Less Work

Creating fresh and unique content on a regular basis can be time-consuming and challenging. And while there is no shortcut
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The Engagement Objective | Guide to Facebook Ads

March 31, 2023

  • By  Sanela C. Kurtek
  • 0 comments

The Engagement Objective | Guide to Facebook Ads

In this article, we’re going to discuss the engagement objective in Facebook ads. But first, let’s look at what the
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Social Media Advertising Metrics: Understanding CPM

March 24, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Social Media Advertising Metrics: Understanding CPM

CPM (cost per mille) refers to a paid advertising model where advertisers pay a certain price for every 1,000 impressions
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5 Benefits of Consistent Content Creation: How To Improve Your Brand’s Visibility

March 17, 2023

  • By  Sanela C. Kurtek
  • 0 comments

5 Benefits of Consistent Content Creation: How To Improve Your Brand’s Visibility

A consistent and high-quality content strategy is the key to winning the hearts of your existing followers and gaining new
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Impressions in Digital Marketing: How to Evaluate Them

March 9, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Impressions in Digital Marketing: How to Evaluate Them

Impressions represent the number of times an advertisement or a promoted post is shown to users on a particular digital
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Facebook Ad Campaign Structure in 2023: Step-by-step Guide

March 3, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Facebook Ad Campaign Structure in 2023: Step-by-step Guide

In our previous post, we explained the differences between Facebook and Instagram ads and boosted posts. This time, we’ll explore
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Content Strategy: 3 easy ways to create valuable content

February 23, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Content Strategy: 3 easy ways to create valuable content

Marketers frequently emphasize the importance of creating valuable content for their followers. But what does ‘valuable’ really mean? Because we
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Engagement Rate: What is It and How to Calculate it?

February 17, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Engagement Rate: What is It and How to Calculate it?

Engagement rate is one of the most telling indicators of whether your target group responds to your content on social
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Messaging Framework: What is It and Why Your Content Strategy Needs It

February 9, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Messaging Framework: What is It and Why Your Content Strategy Needs It

There is a lot of noise in the online world. The amount of information that people consume daily makes it
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What is Brand Awareness in Digital Marketing and How to Measure It

February 3, 2023

  • By  Sanela C. Kurtek
  • 0 comments

What is Brand Awareness in Digital Marketing and How to Measure It

One of the most important TOFU metrics, brand awareness, measures how well consumers know and recognize a brand.  This metric
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What Is the Difference Between Facebook Ads and Boosted Posts?

January 27, 2023

  • By  Sanela C. Kurtek
  • 0 comments

What Is the Difference Between Facebook Ads and Boosted Posts?

There are two ways to increase your Facebook visibility. Both are paid efforts, but one is called an ad, and
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