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Marketing Blog

Meta’s New Ad-Free Subscription Plan in Europe: How to Continue Boosting

January 15, 2024

  • By  Sanela C. Kurtek
  • 0 comments

Meta’s New Ad-Free Subscription Plan in Europe: How to Continue Boosting

Meta has recently rolled out a subscription plan that allows users in the European Union to enjoy an ad-free experience
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UpHex vs Boosterberg

January 8, 2024

  • By  Daniel Kremsa
  • 0 comments

UpHex vs Boosterberg

UpHex and Boosterberg are actually very complimentary tools. Both are Facebook ad campaign optimization tools, but they have some key
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A simple way Zara could have saved their brand

December 25, 2023

  • By  Daniel Kremsa
  • 0 comments

A simple way Zara could have saved their brand

In December 2023, Zara faced international outcry and calls for a boycott after releasing an ad campaign featuring rubble, mannequins
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Boosterberg Presets: How to give Boosterberg Advertiser’s Access to your Facebook page

August 9, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Boosterberg Presets: How to give Boosterberg Advertiser’s Access to your Facebook page

Boosterberg requires access to your Facebook page to be able to manage your ad campaigns. With this access we can
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Meta Implements New EU Ad Rules: What You Need to Know about Beneficiary and Payer Information

June 19, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Meta Implements New EU Ad Rules: What You Need to Know about Beneficiary and Payer Information

In early June, Meta introduced a new requirement for advertisers who want to target the European Union (EU) and its
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Facebook Ads: The Traffic Objective

June 14, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Facebook Ads: The Traffic Objective

Although Facebook is the top platform for building brand awareness, it is also a great way to get people to
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Social media advertising metrics: Click-through rate (CTR)

June 6, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Social media advertising metrics: Click-through rate (CTR)

Your CTR is one of the most significant indicators of how effective your ads are. An ad’s CTR (Click-Through Rate)
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Boosting Your Brand Awareness on Social media: How to Define Your Brand’s Identity

May 26, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Boosting Your Brand Awareness on Social media: How to Define Your Brand’s Identity

Depending solely on organic reach on social media may limit your brand’s exposure to a narrow audience in today’s competitive
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Facebook’s Estimated Ad Recall Lift: Guide to Marketing Metrics

May 17, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Facebook’s Estimated Ad Recall Lift: Guide to Marketing Metrics

Ad Recall Lift measures the effectiveness of advertising campaigns. In simple terms, it is the number of people who remember
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Introducing Boosterberg Ad Campaign Presets

May 11, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Introducing Boosterberg Ad Campaign Presets

Is Facebook’s Business Manager stressing you out? Are you tired of trying to figure out the right campaign setup for
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How to Use User-Generated Content in Facebook Ads

May 3, 2023

  • By  Sanela C. Kurtek
  • 0 comments

How to Use User-Generated Content in Facebook Ads

Created and shared by individuals on social media platforms, user-generated content is key to growing your brand awareness and ultimately
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Updated Article: Niche Marketing on Facebook: Definition, Potential & Tips

April 27, 2023

  • By  Sanela C. Kurtek
  • 0 comments

Updated Article: Niche Marketing on Facebook: Definition, Potential & Tips

The riches are in the niches as the saying goes. What does that mean? In short, the niche market meets
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