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Smart presets are ready-to-use campaign templates that combine proven rules, budgets, and targeting for specific goals.

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What are smart presets?

Instead of configuring every campaign setting manually, smart presets provide optimized configurations based on industry best practices and Boosterberg’s data from thousands of successful campaigns.
Smart presets are perfect for beginners or when you want to quickly launch campaigns without extensive testing.

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Available presets

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Viral content amplifier

Promote posts that are already going viral to maximize their reach. Configuration:
  • Rules: Reactions ≥ 100, engagement rate ≥ 5%, post age 2-12 hours
  • Budget: 25−50perpost,25-50 per post, 200 daily limit
  • Audience: Automatic (optimized for engagement)
  • Objective: Engagement
Best for: Content creators, viral marketing, trending topics

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Steady engagement builder

Consistently promote well-performing content to maintain engagement. Configuration:
  • Rules: Reactions ≥ 50, engagement rate ≥ 3%, post age 6-48 hours
  • Budget: 15−30perpost,15-30 per post, 100 daily limit
  • Audience: Page followers + lookalikes
  • Objective: Engagement
Best for: Community building, regular content schedules

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Traffic driver

Push website clicks from posts with strong engagement. Configuration:
  • Rules: Link posts only, reactions ≥ 30, post age 4-24 hours
  • Budget: 20−40perpost,20-40 per post, 150 daily limit
  • Audience: Interest-based targeting
  • Objective: Traffic
Best for: Blogs, e-commerce, content publishers

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Conversion optimizer

Drive sales and leads from high-performing product posts. Configuration:
  • Rules: Reactions ≥ 40, contains product keywords, post age 2-36 hours
  • Budget: 50−100perpost,50-100 per post, 300 daily limit
  • Audience: Custom audiences + lookalikes
  • Objective: Conversions
Best for: E-commerce, SaaS, lead generation
Conversion optimizer requires Meta Pixel to be installed and configured.

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Weekend warrior

Maximize engagement during weekend hours when audiences are most active. Configuration:
  • Rules: Reactions ≥ 40, weekends only, post age 1-24 hours
  • Budget: 30−60perpost,30-60 per post, 200 daily limit
  • Audience: Automatic
  • Objective: Engagement
  • Schedule: Saturday-Sunday, 10 AM - 8 PM
Best for: Lifestyle brands, entertainment, consumer products

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New product launcher

Amplify product announcements and launches. Configuration:
  • Rules: Contains “new” or “launch” keywords, all engagement levels
  • Budget: 75−150perpost,75-150 per post, 500 daily limit
  • Audience: Broad + retargeting
  • Objective: Traffic or Conversions
  • Duration: 7 days from post creation
Best for: Product launches, major announcements

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Using smart presets

1

Select a preset

When creating a campaign, click Use Smart Preset and choose the template that matches your goal.
2

Review settings

Boosterberg automatically fills in all campaign settings based on the preset.
You can customize any setting after applying a preset.
3

Adjust budget (optional)

Modify budget amounts to match your spending comfort level.
4

Launch campaign

Click Launch to activate your campaign with preset configurations.

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Customizing presets

All preset settings can be modified: 
Example: Customizing "Viral Content Amplifier"

Original preset:
- Reactions ≥ 100
- Budget: $25-50 per post

Your customization:
- Reactions ≥ 75 (lower threshold for your audience size)
- Budget: $15-30 per post (smaller budget for testing)
Save your customized presets as templates for future campaigns.

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Preset performance insights

Boosterberg tracks how campaigns using each preset perform:
  • Average engagement rate
  • Typical cost per result
  • Success rate (% of boosted posts meeting goals)
  • Recommended industries
These insights help you choose the right preset for your needs.

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Creating custom presets

Save your own campaign configurations as reusable presets:
1

Configure a campaign

Set up rules, budget, and targeting as desired.
2

Save as preset

Click Save as Preset and give it a descriptive name.
3

Reuse anytime

Your custom preset appears in the preset library for future campaigns.

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Preset recommendations

Boosterberg analyzes your page and suggests presets based on:
  • Your industry and page category
  • Historical post performance
  • Audience size and engagement patterns
  • Budget history

Get recommendations

Visit the Presets tab to see personalized recommendations for your pages.

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Best practices

  • Start with a preset that matches your primary goal
  • Run preset campaigns for at least 1 week before making major changes
  • Compare performance across different presets
  • Customize presets based on your specific audience behavior
  • Create custom presets for recurring campaign types

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Next steps

Create a campaign

Launch your first campaign with smart presets

Optimize performance

Improve your campaign results