Budget settings
Per-post budget
Set how much Boosterberg can spend on each promoted post. Examples:- Testing: USD 10 to USD 25 per post
- Standard: USD 25 to USD 100 per post
- Larger campaigns: USD 100 or more per post
Daily campaign limit
Cap total daily spending across promoted posts in one campaign. Example: with a USD 200 daily limit and USD 50 per-post budget, up to 4 posts can spend their full per-post budget that day.Total campaign budget
Set a lifetime budget for the campaign if you want a hard ceiling. Always use budget limits and per-post caps when testing new rules.Audience targeting
Automatic targeting
Let Meta optimize delivery based on the selected objective, channel, content, and account signals.Existing Meta custom audiences
Boosterberg can use custom audiences that already exist in Meta. You can include audiences you want to reach or exclude audiences you do not want to pay for. Create or upload customer lists in Meta first, then select those audiences in Boosterberg.Retargeting and exclusions
Use retargeting to reach warmer audiences and exclusions to avoid spending on people you do not want to target.Placement
Placement is where Meta shows the ad. It is separate from the content source. For example, a post can come from Instagram Feed as the content source, while Meta placements decide where the paid ad can appear. Available placements depend on the selected objective, platform, media type, and Meta account eligibility.Optimization goals
Align delivery with one of the six Boosterberg-supported objectives:- Awareness
- Engagement
- Traffic
- Leads
- Sales
- App promotion
Scheduling
Use schedules and post-age windows to control when posts can qualify for promotion and when ads can run.Budget optimization tips
- Start with smaller per-post budgets and increase spend for campaigns that consistently find winners.
- Use daily caps so multiple qualifying posts do not spend more than expected.
- Set stop conditions for spend, time, or performance limits.
- Review Meta Ads Manager as the source of truth for ad delivery and billing.