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Rules decide which organic posts Boosterberg turns into paid ads. Start conditions qualify a post for promotion. Stop conditions protect spend and stop ads when they no longer match your goals.

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Start and stop logic

Start conditions define what a post must match before Boosterberg can promote it. Stop conditions define when Boosterberg should stop promoting a post, such as after a spend limit, time limit, or performance threshold is reached.

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Start conditions

Use start conditions to describe what a promising post looks like. Common condition groups include:
  • Engagement: reactions, comments, shares, saves, or engagement rate
  • Time: post age, publishing window, or schedule
  • Media type: image, video, Reel, Story, or link
  • Keywords and URLs: include or exclude words, hashtags, or destination URLs
  • Pixel events: qualify posts based on tracked website or event outcomes
  • Budget and spend: only promote while campaign budget rules allow it

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Stop conditions

Stop conditions prevent runaway spend and help campaigns focus on posts that keep performing. Common stop condition groups include:
  • Total ad spend per post
  • Daily or campaign budget limits
  • Cost per result thresholds
  • Pixel event thresholds
  • Post age or promotion duration
  • Keyword or URL exclusions
Use Total Ad Spend as a per-post cap so one post cannot consume more budget than intended.

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Content source, placement, and channel

Use these terms consistently when setting rules:
  • Channel: one Facebook Page or one Instagram profile connected to Boosterberg
  • Content Source: where organic content comes from, such as Facebook Feed, Facebook Stories, Instagram Feed, or Instagram Stories
  • Placement: where Meta shows the ad
  • Media Type: the boosted format, such as image, video, or Reel

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Building a practical rule set

  1. Pick the connected channel and content source Boosterberg should monitor.
  2. Add start conditions that match your normal organic performance.
  3. Set a per-post spend cap.
  4. Add stop conditions for performance, spend, or timing.
  5. Review which posts qualified and tune thresholds over time.

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Best practices

  • Start more selective when budget is limited
  • Use real historical post performance to choose thresholds
  • Set per-post and campaign-level budget controls
  • Review promoted posts in both Boosterberg and Meta Ads Manager
  • Adjust rules when too many or too few posts qualify
For better control, combine performance criteria with budget and stop controls.

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Next steps