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Rules determine which posts Boosterberg will automatically turn into paid ads. Set conditions based on engagement metrics, timing, and content characteristics.

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Engagement rules

Control promotion based on how your audience interacts with posts.

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Minimum engagement threshold

Set the minimum number of reactions, comments, or shares required before promoting.
Start with higher thresholds to ensure you’re only promoting proven content. You can lower them as you optimize.

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Engagement rate

Require a minimum engagement rate (interactions divided by reach).
This ensures posts are resonating with your audience, not just reaching many people.

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Combined metrics

Use multiple engagement criteria together:

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Timing rules

Control when posts can be promoted based on their age.

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Post age window

Define how old a post can be before it’s eligible for promotion.
Promoting too early may waste budget on posts that won’t perform. Promoting too late misses peak engagement windows.

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Time of day

Specify when promotion should occur:

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Content rules

Filter which types of content get promoted.

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Content type

Select which post formats are eligible:
  • Photos
  • Videos
  • Links
  • Text posts
  • Carousels
  • Stories
Video content often performs better when promoted. Consider creating separate campaigns for different content types.

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Keyword filters

Include or exclude posts containing specific keywords:

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Hashtag rules

Promote posts with specific hashtags:

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Advanced conditions

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Audience size

Only promote if organic reach exceeds a threshold:

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Previous performance

Use historical data to inform promotion:

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Budget availability

Automatically pause promotion when budget limits are approached:

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Rule combinations

Combine multiple rules for precise control:

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Testing rules

1

Start conservative

Begin with strict rules to ensure quality.
2

Monitor for 1 week

Track how many posts meet your criteria and their performance.
3

Adjust thresholds

Lower requirements if too few posts are promoted, raise them if too many low-quality posts are promoted.
4

Optimize continuously

Review and refine rules based on ROI and campaign goals.

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Best practices

  • Set realistic engagement thresholds based on your typical post performance
  • Use post age windows to catch posts during their peak engagement period
  • Test different rule combinations with small budgets first
  • Review which posts are being promoted weekly and adjust rules accordingly
  • Consider seasonal variations in engagement when setting rules
Overly aggressive rules may promote low-quality content and waste budget. Start conservative and loosen restrictions gradually.

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Next steps

Configure budget & audience

Control spending and reach the right people