Rules determine which posts Boosterberg will automatically turn into paid ads. Set conditions based on engagement metrics, timing, and content characteristics.
Engagement rules Control promotion based on how your audience interacts with posts.
Minimum engagement threshold Set the minimum number of reactions, comments, or shares required before promoting.
Examples: - Minimum 50 reactions (likes, loves, etc.) - Minimum 10 comments - Minimum 5 shares
Start with higher thresholds to ensure you’re only promoting proven content. You can lower them as you optimize.
Engagement rate Require a minimum engagement rate (interactions divided by reach).
Example: Minimum 5% engagement rate
This ensures posts are resonating with your audience, not just reaching many people.
Combined metrics Use multiple engagement criteria together:
Boost when: - Reactions ≥ 50 AND - Comments ≥ 10 AND - Engagement rate ≥ 3%
Timing rules Control when posts can be promoted based on their age.
Post age window Define how old a post can be before it’s eligible for promotion.
Examples: - Promote posts between 2-24 hours old - Promote posts within first 6 hours - Promote posts 12-48 hours after publishing
Promoting too early may waste budget on posts that won’t perform. Promoting too late misses peak engagement windows.
Time of day Specify when promotion should occur:
Examples: - Only promote during business hours (9 AM - 5 PM) - Promote on weekends only - Avoid promoting between midnight and 6 AM
Content rules Filter which types of content get promoted.
Content type Select which post formats are eligible:
Photos
Videos
Links
Text posts
Carousels
Stories
Video content often performs better when promoted. Consider creating separate campaigns for different content types.
Keyword filters Include or exclude posts containing specific keywords:
Include posts with: "sale", "discount", "new product" Exclude posts with: "hiring", "internal", "test"
Hashtag rules Promote posts with specific hashtags:
Promote posts tagged with: #promotion, #featured, #advertise
Advanced conditions Audience size Only promote if organic reach exceeds a threshold:
Example: Only promote if organic reach > 1,000 people
Use historical data to inform promotion:
Promote similar posts that performed well in the past
Budget availability Automatically pause promotion when budget limits are approached:
Stop promoting when daily budget reaches 90%
Rule combinations Combine multiple rules for precise control:
Conservative
Moderate
Aggressive
Promote when: - Reactions ≥ 100 - Post age: 6-24 hours - Content type: Photos or Videos - Engagement rate ≥ 5%
Promote when: - Reactions ≥ 50 - Post age: 2-48 hours - Content type: All - Engagement rate ≥ 3%
Promote when: - Reactions ≥ 25 - Post age: 1-72 hours - Content type: All - Engagement rate ≥ 2%
Testing rules
Start conservative
Begin with strict rules to ensure quality.
Monitor for 1 week
Track how many posts meet your criteria and their performance.
Adjust thresholds
Lower requirements if too few posts are promoted, raise them if too many low-quality posts are promoted.
Optimize continuously
Review and refine rules based on ROI and campaign goals.
Best practices
Set realistic engagement thresholds based on your typical post performance
Use post age windows to catch posts during their peak engagement period
Test different rule combinations with small budgets first
Review which posts are being promoted weekly and adjust rules accordingly
Consider seasonal variations in engagement when setting rules
Overly aggressive rules may promote low-quality content and waste budget. Start conservative and loosen restrictions gradually.
Next steps
Configure budget & audience Control spending and reach the right people
