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Boosterberg offers three main campaign types, each optimized for different business objectives.

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Engagement campaigns

Maximize interactions with your content through likes, comments, shares, and reactions.

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When to use

  • Building brand awareness and community
  • Increasing social proof on posts
  • Growing your page following
  • Testing content before larger campaigns

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How it works

Meta shows your promoted posts to people most likely to engage with them, prioritizing users who frequently interact with similar content.

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Best for

  • Lifestyle and entertainment brands
  • Community-building initiatives
  • Content creators and influencers
  • New product announcements
Engagement campaigns are ideal for amplifying posts that are already performing well organically.

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Metrics to track

  • Total engagements (likes, comments, shares)
  • Engagement rate
  • Cost per engagement
  • Reach and impressions

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Traffic campaigns

Drive clicks to your website, blog, or landing pages.

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When to use

  • Promoting blog posts or articles
  • Driving traffic to product pages
  • Increasing website visitors
  • Generating leads through landing pages

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How it works

Meta optimizes delivery to show your posts to people most likely to click through to your website.

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Best for

  • E-commerce stores
  • Content publishers
  • Service providers
  • Lead generation businesses
Ensure your website loads quickly and is mobile-optimized for best results.

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Metrics to track

  • Link clicks
  • Click-through rate (CTR)
  • Cost per click (CPC)
  • Landing page views
  • Bounce rate

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Conversion campaigns

Optimize for specific actions like purchases, sign-ups, or downloads.

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When to use

  • Driving online sales
  • Generating qualified leads
  • Promoting app installs
  • Encouraging event registrations

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How it works

Using Meta Pixel or Conversions API, Meta tracks actions on your website and optimizes delivery to people most likely to convert.

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Prerequisites

Conversion campaigns require Meta Pixel installed on your website to track actions.
  • Meta Pixel installed and configured
  • Conversion events set up (purchase, lead, etc.)
  • Sufficient conversion data (at least 50 conversions per week recommended)

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Best for

  • Online retailers
  • SaaS companies
  • Event organizers
  • Mobile app developers

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Metrics to track

  • Conversions
  • Conversion rate
  • Cost per conversion
  • Return on ad spend (ROAS)
  • Revenue generated

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Choosing the right type

Use Engagement campaignsFocus on building community and social proof. Great for new brands or content creators.

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Campaign type comparison

FeatureEngagementTrafficConversion
Primary goalSocial interactionsWebsite clicksSpecific actions
OptimizationEngagement rateClick-through rateConversion rate
Pixel requiredNoNoYes
Best for beginners✅ Yes✅ Yes❌ No
Typical costLowMediumHigher
ROI trackingDifficultModerateEasy

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Advanced strategies

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Funnel approach

Use multiple campaign types in sequence:
1

Awareness (Engagement)

Build initial interest and social proof with engagement campaigns.
2

Consideration (Traffic)

Drive interested users to learn more on your website.
3

Conversion (Conversion)

Target warm audiences with conversion-optimized campaigns.

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A/B testing

Run the same content with different campaign types to compare: 
Test setup:
- Campaign A: Engagement objective, $50 budget
- Campaign B: Traffic objective, $50 budget
- Same post, same audience, same duration

Compare: Which delivers better ROI for your goals?

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Best practices by type

  • Use eye-catching visuals
  • Ask questions to encourage comments
  • Post during peak engagement hours
  • Respond to comments to boost engagement further
  • Use clear, compelling headlines
  • Include strong call-to-action
  • Ensure landing pages are mobile-friendly
  • Test different link descriptions
  • Optimize landing pages for conversions
  • Use retargeting for warm audiences
  • Test different offers and incentives
  • Monitor pixel data for optimization

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Next steps

Use smart presets

Launch faster with pre-configured templates