Available objectives
Conversion is not a separate Boosterberg campaign type. Use the current Meta objective that matches the business result, usually Leads or Sales.
How objectives fit Boosterberg automation
Boosterberg does not replace Meta Ads Manager. It automates which organic posts should become ads, then creates real Meta ads through your connected ad account.- Choose a content source, such as Facebook Feed, Facebook Stories, Instagram Feed, or Instagram Stories.
- Set rules that define which posts qualify for promotion.
- Choose the Meta objective: Awareness, Engagement, Traffic, Leads, Sales, or App promotion.
- Configure budget, audience, placements, bid strategy, and stop conditions.
Choosing an objective
Awareness
Use Awareness when reach and visibility matter more than clicks or direct response.Engagement
Use Engagement when the goal is more interaction with the promoted post.Traffic
Use Traffic when the post should drive people to a link.Leads
Use Leads when you want to collect lead information, often through Meta lead forms.Sales
Use Sales when purchase or sales tracking is configured and ready to optimize.App promotion
Use App promotion for app install or app activity campaigns.Metrics to watch
The right metric depends on the selected objective:- Awareness: reach, impressions, frequency
- Engagement: reactions, comments, shares, cost per engagement
- Traffic: link clicks, landing page views, click-through rate
- Leads: leads, cost per lead, lead quality
- Sales: purchases, revenue, return on ad spend
- App promotion: app installs or app events