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Create automated campaigns that turn your best-performing content into paid ads based on rules you define. ▷ Watch the My Campaigns Video Tutorial before creating your first campaign.

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Campaign basics

A campaign in Boosterberg is a set of rules and budgets that determine which posts get promoted and how much you spend on them. When a post meets your criteria, Boosterberg automatically creates an ad in Meta Ads Manager.

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Create a new campaign

1

Access campaign creation

Navigate to Campaigns in the main menu and click Create Campaign.
2

Name your campaign

Give your campaign a descriptive name that reflects its purpose.
Examples:
- "High Engagement Posts - January"
- "Product Launch Promotion"
- "Weekend Content Amplification"
3

Select pages

Choose which Facebook and Instagram pages this campaign will monitor.
You can select multiple pages for a single campaign.
4

Choose campaign type

Select your objective:
  • Engagement: Maximize likes, comments, and shares
  • Traffic: Drive clicks to your website
  • Conversions: Optimize for specific actions
Learn more about campaign types.
5

Configure settings

Set up your campaign rules, budget, and audience targeting. These are covered in detail in the following sections.

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Campaign settings overview

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Rules and conditions

Define when posts should be promoted based on engagement metrics, post age, and content type. Learn more.

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Budget and placement

Set spending limits per post, daily budgets, and choose where your ads appear. Learn more.

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Audience targeting

Specify who sees your promoted posts through automatic or custom audience selection. Learn more.

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Campaign status

Campaigns can have the following statuses:
  • Active: Currently monitoring and promoting posts
  • Paused: Temporarily stopped, can be resumed
  • Completed: Reached budget limit or end date
  • Draft: Not yet launched

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Managing campaigns

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Edit a campaign

Click on any campaign to modify its settings. Changes apply to future promoted posts, not existing ads.

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Pause a campaign

Click Pause to temporarily stop promotion. Existing ads continue running in Meta Ads Manager.

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Duplicate a campaign

Use the Duplicate option to create a copy of an existing campaign with the same settings.
Deleting a campaign does not stop already-running ads. You must manually stop those from Meta Ads Manager.

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Best practices

Start with one campaign per page to understand performance before creating multiple campaigns.
  • Use clear, descriptive campaign names
  • Set conservative budgets initially and scale based on results
  • Monitor campaign performance for the first 48 hours
  • Test different rule combinations to find what works best
  • Review and adjust campaigns weekly

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Next steps

Set up rules

Define when posts get promoted

Configure budget

Control spending and target the right audience