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Create automated campaigns that turn your best-performing content into paid ads based on rules you define. ▷ Watch the My Campaigns Video Tutorial before creating your first campaign.

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Campaign basics

A campaign in Boosterberg is a set of rules and budgets that determine which posts get promoted and how much you spend on them. When a post meets your criteria, Boosterberg automatically creates an ad in Meta Ads Manager.

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Create a new campaign

1

Access campaign creation

Go to your dashboard or My Campaigns, then click Create new campaign.
2

Choose platform

Select the platform or source type for the campaign, such as Facebook, Instagram, or Instagram Stories.
3

Configure campaign settings

Select the content source and ad account, then choose the campaign goal.Boosterberg supports these Meta objectives:
  • Awareness
  • Engagement
  • Traffic
  • Leads
  • Sales
  • App promotion
You can also set an optional campaign budget and choose a Special Ad Category if it applies to the ads you will run.
4

Set up the ad set

Create a new ad set or import an existing one from Meta Ads Manager.Configure the audience, locations, age range, gender, language, budget, timing, optimization goal, and tracking parameters.
5

Choose placements

Use automatic placements or manually choose where Meta can show the ads.Placement is separate from the content source. For example, the organic post can come from Instagram Feed while Meta decides the paid ad placement based on your ad set settings.
6

Configure smart boosting

Choose a smart preset or build custom boosting rules.Define which post types can qualify, the start conditions that make a post eligible, stop conditions that end promotion, and whether Boosterberg should check past posts.
7

Review the summary

Review the campaign summary before launch. Confirm the selected channel, source, ad account, objective, budget, audience, placements, boosting rules, and stop conditions.

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Campaign settings overview

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Rules and conditions

Define when posts should start and stop promotion based on content, performance, time, spend, and other campaign rules. Learn more.

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Budget and placement

Set spending limits per post, daily budgets, and choose where your ads appear. Learn more.

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Audience targeting

Specify who sees your promoted posts through automatic or custom audience selection. Learn more.

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Campaign status

Campaigns can have the following statuses:
  • Active: Currently monitoring and promoting posts
  • Paused: Temporarily stopped, can be resumed
  • Completed: Reached budget limit or end date
  • Draft: Not yet launched

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Managing campaigns

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Edit a campaign

Click on any campaign to modify its settings. Changes apply to future promoted posts, not existing ads.

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Pause a campaign

Click Pause to temporarily stop promotion. Existing ads continue running in Meta Ads Manager.

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Duplicate a campaign

Use the Duplicate option to create a copy of an existing campaign with the same settings.
Deleting a campaign does not stop already-running ads. You must manually stop those from Meta Ads Manager.

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Best practices

Start with one campaign per channel to understand performance before creating multiple campaigns.
  • Use clear, descriptive campaign names
  • Set conservative budgets initially and scale based on results
  • Monitor campaign performance for the first 48 hours
  • Test different rule combinations to find what works best
  • Review and adjust campaigns weekly

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Next steps

Set up rules

Define when posts get promoted

Configure budget

Control spending and target the right audience