Category: Advertising Tips

Facebook Explore Feed – Organic Reach is Dead

FB Organic Reach Decline – the Final Nail in the Coffin. Organic Reach of Facebook posts published by Facebook pages has been steadily declining for a couple of years now. This week’s sweeping change – the addition of a separate …

Meet Buffer: A Better Way to Share on Social Media

Ready for Some Social Media Management Automation? If you are managing social media profiles and pages and do not use any tool for content management, you might be very familiar with the “classic” workflow: You are looking for new content, …

Marketing Goals of Facebook Ad Campaigns

If you are lost in the Facebook Ad campaign goal settings and not sure whether to select awareness, consideration or perhaps conversion goals to start with, read on and find out more about each goal group and individual goals to make the most out of your Facebook Ad campaign.

10 Common Mistakes with Facebook Ads

What about using a kitten in our new Facebook Ad? Everybody loves them, don’t they? Also, I will put all users into one big target group, it is much easier that way. Learn more about these two and other 8 most common mistakes and find out what even the more experienced Facebook advertisers need to beware.

Increasing the Efficiency of Facebook Marketing for Small Businesses

Small business owners often do dozens of things that would be covered by different people in bigger companies. If they get too distracted and spend too much time doing them, the business can suffer eventually. In this article, you will learn how to save time when managing and promoting posts on your Facebook page with Boosterberg.

How to Pin Specific Areas in Facebook Ads

Geo-targeted advertising with the usage of pins is without doubts one of the most impressive things Facebook offers to its advertisers. Read on to find out how it brings micro-targeting to real life and help advertisers use their budget more efficiently.

Facebook Ads Placement

Which one should you select: The automatic Facebook ad placement, where Facebook automatically optimizes the placement for the best results of your ad with the lowest total average costs, or the manual placement, where you can choose where your ad will be shown? What detailed placement options can you choose from and what are they used for?

Using UTM to Track Your Facebook Ads

Have you wondered how to move your data quality to the next level? UTM parameters can be a powerful way to track where your Facebook clicks are really coming from and which ones specifically are leading to qualified traffic and conversions.

Facebook Ads Manager vs Power Editor: What is the Difference?

If you work with Facebook Ads Manager and have not tried Power Editor, read on. We will show you on case studies which of the two tools will help you manage your Facebook Ad Campaign more efficiently.

10 Reasons for Facebook to Reject Your Ads

Each new Facebook ad needs to be approved before it can go live, this can take from several minutes up to 24 hours. There are many reasons why Facebook can disapprove your ad.

Facebook Ads as the Answer to Dropping Organic Reach

Learn why has the organic reach of Facebook posts dropped so significantly over past few years and what options you have to get the reach your content deserves without wasting money on promoting content that will not bring the desired engagement.

Should Publishing Houses Boost Facebook Posts?

With so much competition, it is not easy to get enough readers for your content without promoting it. Facebook is the perfect channel for publishing houses to get more traffic to their website. Should they be using Facebook advertising and boost their Facebook posts? Read on to find out more.