Escaping Meta’s Apple Tax with Boosterberg
In a recent move by Meta, advertisers promoting their content by boosting it face a new challenge: Apple’s 30 percent
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Meta’s New Ad-Free Subscription Plan in Europe: How to Continue Boosting
Meta has recently rolled out a subscription plan that allows users in the European Union to enjoy an ad-free experience
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Meta Implements New EU Ad Rules: What You Need to Know about Beneficiary and Payer Information
In early June, Meta introduced a new requirement for advertisers who want to target the European Union (EU) and its
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Facebook Ads: The Traffic Objective
Although Facebook is the top platform for building brand awareness, it is also a great way to get people to
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Social media advertising metrics: Click-through rate (CTR)
Your CTR is one of the most significant indicators of how effective your ads are. An ad’s CTR (Click-Through Rate)
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Boosting Your Brand Awareness on Social media: How to Define Your Brand’s Identity
Depending solely on organic reach on social media may limit your brand’s exposure to a narrow audience in today’s competitive
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How to Use User-Generated Content in Facebook Ads
Created and shared by individuals on social media platforms, user-generated content is key to growing your brand awareness and ultimately
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Updated Article: Niche Marketing on Facebook: Definition, Potential & Tips
The riches are in the niches as the saying goes. What does that mean? In short, the niche market meets
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Repurposing Content: How to Create More with Less Work
Creating fresh and unique content on a regular basis can be time-consuming and challenging. And while there is no shortcut
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5 Benefits of Consistent Content Creation: How To Improve Your Brand’s Visibility
A consistent and high-quality content strategy is the key to winning the hearts of your existing followers and gaining new
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Content Strategy: 3 easy ways to create valuable content
Marketers frequently emphasize the importance of creating valuable content for their followers. But what does ‘valuable’ really mean? Because we
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Social Media Success: How to Plan Your Content for Maximum Impact
Most of us consume social media posts without taking any action, and we post only when we want to. However,
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