Show, Don’t Tell: How To Create A Social Media Marketing Portfolio For Small Business?
An excellent marketing portfolio example would be a collection of your work that demonstrates your background and focuses on all the good stuff – your experience, expertise, past projects. You get the gist.
But while you know what it is, that doesn’t automatically imply that you also know how to create a social media marketing portfolio for small business, does it?
That’s where this quick guide comes in!
Optimize Your Personal Social Media Accounts
Social media networks come with vast built-in audiences that your business can tap into to spread the word about your business.
But in addition to allowing you to cast a wider net with small business advertising, your social media portfolio should also be a channel of communication and a gateway to your business.
If you have social media accounts, you may want to link your business page to them – but not until you’ve optimized them first.
Upload a high-quality profile picture, update your bio, keep the username consistent across various channels. Most importantly, make sure that what you share on your accounts reflects the values of your business, too.
Showcase All The Services That You Offer
The goal of a portfolio is to show that you understand the industry inside and out and show how awesome you are at what you do. But how can they make an informed decision about working with you if you don’t tell them about all the services you offer?
Make sure that this section of your social media portfolio highlights the variety of your work. Break the services you offer down into bite-sized pieces – and make it exciting but informative.
For example, use visuals that represent the services you offer and the types of clients interested in them. You want them to be able to envision the kind of projects you’re capable of creating for them.
List Your Clients & References
If there’s one aspect of your portfolio that you should spend more time on, it’s the section that’ll showcases what you’re capable of achieving. That’s what potential clients will be looking at the most.
Make a list of your past clients, goals, and requirements of each project, and turnaround time – then list a few examples of your work for that company, preferably in chronological order.
Add links to what you worked on or include visuals of what the project looked like before, during, and after completion.
Also, don’t forget to include any awards and recommendations from satisfied clients. Now’s not the time to be humble about your achievements.
We get that you’re busy doing what you do best, but try to keep your portfolio updated, too.
Focus On The Content
If you want potential clients to dig your portfolio – and it’s safe to guess that you do – focusing on the content should be high on your list of priorities.
If the presentation is underwhelming, you’ll get a yawn instead of the “Wow” you’ve been going for – and you might lose a potential client over it.
Keep the content well-structured and focused, communicate a compelling value proposition, and make sure it’s SEO-optimized, too. And don’t overlook the importance of case studies and other insights that highlight your work.
Boost Your Posts
You’ve created your social media marketing portfolio, you’re sharing relevant content – but it might take time before your business gains enough traction and gets noticed on social media.
That’s why boosting your posts should be your next step.
A portfolio alone is not enough. You need to employ active small business marketing efforts – and we can provide the tools and resources that can help:
Use BOOSTERBERG to position your best work in front of your target audience.