Boosterberg strategies: Effective budget allocation

Posted on March 28, 2018 under Facebook Advertising Tips

The main idea of Boosterberg is to promote and allocate your money to only the best performing Facebook posts. Posts that are popular have a larger reach, higher CTR, and lower CPC. Hence while promoting such good posts you can reach a larger audience for less money.

Boosterberg gives you the option to automatically recognize and separate the best performing posts and promote only these posts with an additional budget. For this, you will need to create multiple ad sets for the same ad account and differentiate the ad sets with separate boosting conditions. You will need
to make use of Boosterberg’s advanced settings option.

The simplest way how to recognize and promote good performing posts is to create two ad sets. The first ad set will boost all new posts on your Facebook page. You can allocate to this ad set a certain percentage (for example 50%) of your total advertising budget. The stop condition of the first ad set will include a certain Total Reach value, which only your best performing posts meet (you can find this by analyzing the past performance of your Facebook posts). After reaching this value the first ad set will be automatically paused.

The second ad set’s starting condition will include the Total Reach’s value for which your first ad set was paused. The second ad set will be able to use the rest of your advertising budget and it will recognize and promote only your top performing Facebook posts, that managed to reach a certain amount of people within the initial budget.
These posts deserve to be promoted with additional resources, because of their potential to create more value for less money.

Boosterberg effective Facebook Strategy First Ad Set
First ad set boosting conditions
Boosterberg effective Facebook Strategy Second Ad Set
Second ad set boosting conditions
Boosterberg effective Facebook Strategy both ad sets
This is how the setup looks in Boosterberg

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