Social media can be defined as Internet-based technology that facilitates sharing content – thoughts, ideas, and information – through a series of virtual networks and communities.
It originated as a way of interacting with family and friends, sharing user-generated content, and engage with the public. And while it still plays that critical role – which we’ve seen throughout the COVID-19 pandemic – it also transformed the way we do business.
The ability to share content and engage with others in real-time turned social media into a new channel for reaching customers.
Social media is the new marketing frontier – if you know how to use it right, that is. Learn about the benefits of social media for advertising and how to use it to your advantage in this guide!
Improved Brand Awareness
What makes social media unique, compared to some other, more “traditional” channels of mass communication is that it’s broad and relatively uncensored. Everyone can create an account and share content with the public – and that content has the potential to reach everyone who follows them or visits their profile.
And that’s one of the most obvious benefits of social media for businesses:
You can use digital content to build a following, increase brand awareness and recognition, and keep your brand top-of-mind.
Even more so, it facilitates real-time communication with customers and allows you to reach not only people who already know about your business but also those who might’ve never heard of you before.
Highly Targeted Advertising
Social media is an inexpensive way to share your content and interact with your customers; we hope that much is clear by now. But unless you’re reaching the right audiences, you’ll hardly see any results, which brings us to our next point:
One of the significant advantages of social media is that it allows you to access highly targeted audiences and engage with them directly.
You can use the same information you’d use to create your buyer persona or different variables and user characteristics to identify your target audience more accurately. And reaching the right audience is half the battle in terms of successful advertising.
You can also use social media to see which platform your audience hangs out on and where it’s most receptive. Moreover, you can take a peek at your competitors and see which tone of voice they use in their posts, who their top followers are, the hashtags they use; things like that.
All that can help you learn more about your audience – and, in turn, make your advertising more targeted.
Engagement With Audience & Customer Feedback
The usefulness of social media is visible in more than just conversion rates, likes, and shares. It’s also in the fact that you’re making yourself more available to others – existing and potential customers alike.
Every post is an opportunity for an open dialogue between you and your audiences.
You’re giving your customers a platform where they can express feelings and views about the products and services you offer. More importantly, you’re showing them that you care and that you’re willing to listen to consumer opinions, be it positive or negative ones.
That creates an atmosphere of trust and loyalty. Social media engagement can help humanize your brand, allow you to connect with your customers, and ensure an overall positive customer experience.
In 2021, customer service and social media go hand in hand.
Customer Data Insights
Having access to customer data on an unprecedented scale is, hands down, one of the most significant advantages of social media for advertising.
Social media networks generate a vast amount of customer data in real-time.
And that ability to collect information, identify their tastes and preferences, and gauge consumer trends can help you focus your marketing efforts:
You can use that information about people who interact with your accounts to your advantage – to make smarter business decisions and tailor social media marketing strategies in a way that speaks to your target audiences.
So, ditch the guesswork and start using BOOSTERBERG to optimize your social media ads for maximum effectiveness in performance, budgeting, and delivery.
We’re offering you an automated tool for Facebook and Instagram content promotion with multiple intelligent triggers and presets that will do the hard work for you!