CBO, Reach Objective and More Placements

Posted on April 17, 2020 under Social Media Management Tools


Finally the long-awaited Boosterberg update has arrived, and with it some new and important features that will make your automated campaigns even more versatile.

Campaign budget optimization

First of all, Boosterberg now finally supports the highly effective Campaign budget optimization that was introduced by Facebook last year and that will become the default standard setting for all campaigns any day now.

Quoting the Facebook advertising manual directly:
“Campaign budget optimization (CBO) makes the most efficient use of your budget spending to get you the overall best results, and ensure that the cost of those results align with your bid strategy.”

Rather than setting the budget at the ad set level, with CBO you set your budget at the campaign level (with options being either daily budget spending or overall lifetime campaign budget, same as you are used to from the ad sets). Then, intelligent Facebook algorithms start spending your overall budget effectively “to automatically and continuously find the best active opportunities for results across your ad sets”. When using CBO, you can still set some boundaries for budgets in your ad sets, but it’s best to just leave Facebook algorithm to do it’s job for best effectiveness.

You can read more about how Campaign budget optimization works, and even more best practices, directly on Facebook.

 

Reach campaign objective

The long-awaited Reach campaign goal is finally here, along with the much-desired frequency cap settings. As the Facebook advertising manual says, the reach objective maximizes the number of people who see your ads and how often they see them. From now on, you can choose this objective in Boosterberg if you want to build brand awareness, change brand perception or show your ad to as many people in your audience as possible. With the help of frequency cap settings, it’s more versatile and useful in comparison to the post engagement campaign objective that you had to use until now.

Look for the Reach campaign objective dropdown option in the first step of Boosterberg campaign creation, and for frequency cap settings in the ad set settings.



 

Automatic and manual placement options

Until now, Boosterberg could set up its ad sets to show ads only on some places like the basic Facebook and Instagram feeds. Now, Boosterberg finally supports almost the whole array of different placements, including the most versatile Automatic Placement, where you let Facebook choose where to show the ads. Facebook itself recommends that you choose the Automatic Placements setting, because it allows the Facebook delivery algorithms to make the most of your budget.

Please note that if you prefer to manually choose your placements, some restrictions apply based on your chosen campaign objective.

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