Author Sanela C. Kurtek

Sany joined our Boosterberg crew in October 2022 as the main copywriter on board. She helps us with content creation, blogging, and email marketing. In addition, due to her versatility and skills, she recently took on QA and testing of Boosterberg.

Content Strategy: 3 easy ways to create valuable content

Marketers frequently emphasize the importance of creating valuable content for their followers. But what does ‘valuable’ really mean? Because we
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Engagement Rate: What is It and How to Calculate it?

Engagement rate is one of the most telling indicators of whether your target group responds to your content on social
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Messaging Framework: What is It and Why Your Content Strategy Needs It

There is a lot of noise in the online world. The amount of information that people consume daily makes it
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What is Brand Awareness in Digital Marketing and How to Measure It

One of the most important TOFU metrics, brand awareness, measures how well consumers know and recognize a brand.  This metric
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What Is the Difference Between Facebook Ads and Boosted Posts?

There are two ways to increase your Facebook visibility. Both are paid efforts, but one is called an ad, and
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New Boosterberg Feature for Content Creators: Ad Presets

Before we explain Boosterberg Ad Presets, let’s remind ourselves how Boosterberg works. Boosterberg automates Facebook and Instagram post boosting for
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Social Media Success: How to Plan Your Content for Maximum Impact

Most of us consume social media posts without taking any action, and we post only when we want to. However,
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User-generated Content on Social Media: Best Practices

People don’t like ads. There, we said it. In an environment where people are willing to pay a subscription fee
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The Basics of Social SEO: How to Improve Your Social Media Rankings

The trend of using social media instead of Google to dig out information about brands and products is on the
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The difference between Brand Awareness and Reach and why Facebook merged the two objectives

You should always have a goal in mind when choosing your advertisement campaign objective. If you don’t know what you’re
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Marketing funnel optimization: 16 metrics to track and increase conversions

When it comes to marketing, simply doing something isn’t enough. You have to watch, observe, track your metrics and make
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Marketing funnels: How to use them to improve your sales

In today’s article, we will familiarize ourselves with one of the most used marketing terms—marketing funnels.  Imagine your marketing as
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