Tag: featured

Facebook changes attribution window from 28-days to 7-days

Facebook is officially changing its attribution window from the prior 28-day time to just 7-days, a change that was supposed
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Boosterberg Automatic Conversion Campaigns

If your goal is to have users interact with your Facebook page, you want them to like, share or comment
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Boosterberg targeting strategies

The power of Facebook lies in its marketing opportunity for advertisers to target very specific audiences. Facebook is really good at collecting behavioral and demographic data about its users, which can in turn be used by advertisers to create a very relevant …

Facebook and Friends: Where to Now for the Global Advertising Platform?

End-user openness and transparency between friends are what has made Facebook so popular in the first place. It is this globally networked popularity that has energized the commercialization of Facebook and transformed it …

Choosing the right objectives for your Boosterberg campaigns

Facebook offers various advertising objectives to help marketers reach their preferred business goals. Advertising objective is an action we want people to take when they see our ad. Objective is one of the first things you choose when…

Boosterberg strategies: Effective budget allocation

Boosterberg gives you the option to automatically recognize and separate the best performing posts and promote only these posts with an additional budget. For this, you will need to create multiple ad sets…

Facebook Explore Feed – Organic Reach is Dead

FB Organic Reach Decline – the Final Nail in the Coffin. Organic Reach of Facebook posts published by Facebook pages has been steadily declining for a couple of years now. This week’s sweeping change – the addition of a separate …

Marketing Goals of Facebook Ad Campaigns

If you are lost in the Facebook Ad campaign goal settings and not sure whether to select awareness, consideration or perhaps conversion goals to start with, read on and find out more about each goal group and individual goals to make the most out of your Facebook Ad campaign.