Meta Andromeda is the biggest structural update to Facebook and Instagram ads since the rise of Advantage+ campaigns. It fundamentally changes how ads are selected, ranked, and delivered and with it, the best practices advertisers should follow.

Main points:

  • What Meta Andromeda actually is (in simple terms)
  • Why Meta introduced it and how it impacts results
  • What advertisers need to change in their strategy
  • How Boosterberg naturally complements Andromeda by fueling the creative volume and funnel diversification

What Is Meta Andromeda? (Explained Simply)

Andromeda is Meta’s new multi-stage ads retrieval system, designed to:

  • scan millions (soon billions) of possible ad variations
  • select the most relevant ones for each individual user
  • deliver personalized ad experiences faster and more accurately

Instead of showing the same ad to everyone in a broader audience, Andromeda selects different ads for different people, adapting the experience at the individual level.

Why is this a big deal?

Before Andromeda, Meta mostly grouped users into segments (interests, demographics, behaviors) and delivered ads at the group level.

With Andromeda, personalization happens at the individual level.

This means:

  • More accurate ad-to-user matching
  • Better response rates
  • Improved ROAS (when campaigns are structured correctly)

Why Meta Introduced Andromeda

1. Creative explosion

With Advantage+ Creative and generative AI tools, advertisers now create more ad variations than ever before.

Meta needed a system that could evaluate exponentially more creative options.

2. Speed

Meta must select the right ad in milliseconds as users are scrolling or watching stories.

Andromeda is built to make fast decisions.

3. Personalization increases performance

Users engage more when ads feel personally relevant.
Advertisers earn more leads, purchases, and sign-ups.
Meta earns more long-term revenue.

Everyone wins.

How to Adapt Your Ad Strategy for Meta Andromeda

Meta’s own recommendations + real-world testing across thousands of ad accounts all point to one core rule:

More creative volume = better performance

Andromeda works best when it has options.
Not just “more ads,” but “more diverse ads.”

You should provide:

  • More ad variations (10–20 per ad set, if possible)
  • Different creative angles
  • Ads for different levels of user awareness
  • Ads addressing different pain points and desires
  • Ads tailored to different avatars within your audience

This is a major shift.

Where Boosterberg Fits Into the Andromeda Era (And Why It’s More Important Than Ever)

One of the biggest challenges Andromeda creates for advertisers is simple:

You need more creative. A lot more. And it has to be good.

For most brands — especially those relying heavily on content — this is exactly where Boosterberg becomes a perfect match for the new Meta environment.

Here’s why:

In the Andromeda era, the system performs best when it receives a steady stream of proven, high-quality creative.
Boosterberg takes your top organic posts and automatically turns them into ads — which means Meta receives creatives that have already demonstrated real interest and relevance within your audience.

This directly supports Andromeda’s personalization engine because:

  • Content that already resonates with your audience → stronger creative candidates for Andromeda
  • Consistent flow of fresh posts → faster system learning and better personalization
  • Highly relevant content → more efficient delivery and improved ROAS

Instead of creating 20 completely new ads every week, Boosterberg helps you continuously supply Meta with strong creatives sourced from the content your audience naturally responds to.

Ready to make the most of the Andromeda era?

We’ll help you get everything set up, and you’ll start seeing the impact on your ads in just a few days.