Smartly alternative for Facebook and Instagram post boosting

If you are evaluating Smartly alternatives, first define the scope you need. A team looking to unify enterprise creative and media operations has different requirements from a publisher that needs to promote its daily Facebook and Instagram output. Boosterberg is designed for that publishing workflow.

Give regular social content a dedicated promotion setup

With automated post boosting, your team sets promotion criteria once and Boosterberg checks published content against them. Qualifying posts become ads in your Meta account using the audience, objective, placements and budget you configured.

Combine engagement, link clicks, post age and keyword conditions with AND/OR groups. This gives content teams a repeatable way to decide what deserves paid distribution without building a fresh promotion for every post.

Smartly also supports organic post boosting within a wider creative and media platform. Boosterberg offers a focused self-serve workflow when regular post promotion is the part of your operation that needs attention. The GymBeam case study shows how a brand applies this kind of content promotion across markets.

Keep individual boosts within your chosen limits

A steady publishing schedule can create many small promotion decisions. Boosterberg brings individual post spend limits and performance-based stopping into the same setup, helping you apply a consistent policy across the content you promote.

Set a CPC, cost-per-engagement or total-spend condition to determine when promotion should end. These controls are useful when the team needs to explain how much support each post receives and which threshold ended its delivery. They do not replace Smartly's broader enterprise media operations.

Evaluate the content you published before setup

Past Post Check lets you include older posts when applying promotion criteria. You can set the lookback and evaluate an existing content library alongside the material your team publishes next.

For a publisher or agency bringing more channels into a promotion workflow, this avoids limiting evaluation to future posts. Human PPC support is available to help with the rule setup and the way your content should qualify.

Smartly is built for enterprise brands and large agencies coordinating creative production and media buying. Its scope includes Meta, Connected TV, open-web display, DSPs and video, with creative operations designed for teams working at scale.

Choose that broader platform when separate creative and media teams need a shared system, dynamic creative production is central to your advertising, or you run campaigns beyond Facebook and Instagram. Boosterberg handles one part of social distribution; it does not provide that full enterprise stack.