Birch (Revealbot) alternative for automated post boosting

Automate Facebook and Instagram post promotion with Boosterberg.

Boosterberg

Best for publishers, brands and agencies regularly promoting social content.

vs
Birch (formerly Revealbot)

Best for performance marketers managing complex paid campaigns.

Looking for a Revealbot alternative for Facebook ads? Boosterberg focuses on automatically promoting Facebook and Instagram posts, with promotion rules, per-post spend controls and performance-based stopping.

Birch, formerly Revealbot, combines post boosting with broader campaign automation across Meta, Google, TikTok and Snapchat.

Boosterberg is a Birch alternative for automated post boosting when social content promotion is your main workflow. Consider Birch when you need advanced campaign management across platforms.

Boosterberg vs Birch at a glance

Boosterberg
Birch (formerly Revealbot)
Primary focus
BoosterbergFacebook & Instagram content boosting automation
BirchMulti-platform ad automation
Platforms covered
BoosterbergFacebook + Instagram
BirchMeta + Google + TikTok + Snapchat
Pricing model
Boosterberg$25/channel/month; not based on ad spend
BirchFrom $49/month Essential or $99/month Pro; scales with ad spend. Enterprise custom
Automation rules included
BoosterbergPost-promotion rules included in the base plan
BirchPost Boosting in Essential; advanced campaign rules in Pro
Post-boost stop conditions
BoosterbergBuilt-in CPC, cost-per-engagement and total-spend conditions
BirchPost Boosting: budget or promotion period. Performance-based pausing through Pro campaign rules
Individual post spend control
BoosterbergPer-post spend limits
BirchDaily or lifetime budgets for each post’s ad set
Core use case
BoosterbergRegular promotion of organic Facebook and Instagram content
BirchPost boosting plus broader campaign automation across advertising platforms

Why choose Boosterberg as a Birch alternative?

Automated post boosting is the core workflow

Boosterberg evaluates your Facebook and Instagram posts against promotion rules and creates ads in Meta Ads Manager when they qualify. Audience, objective, placements and budget follow your setup, helping publishers, brands and agencies promote a steady flow of content without reviewing every post manually.

Use AND/OR conditions to combine qualifying signals and filters, such as engagement, link clicks, post age and keywords. Birch supports rule-based post promotion too; Boosterberg keeps this workflow at the center of the product.

Boosterberg promotion rule requiring a two-day delay, either 20 users reached or 10 engaged users, and the keyword discount
Combine AND/OR conditions to decide which posts qualify for automatic promotion.

Control performance and spend for each promoted post

Configure performance-based stopping alongside promotion settings and individual post spend limits. Conditions such as CPC, cost per engagement and total spend help you end promotion when a post reaches your chosen threshold.

Birch also controls spend per post through daily or lifetime ad-set budgets. Its Post Boosting setup supports a promotion period; performance-based pausing is configured through its separate automated-rules feature. The distinction is how you configure the workflow, rather than whether both products can limit spend.

Boosterberg stop rule with a five-euro cost-per-link-click threshold measured over the last day
Boosterberg Total Ad Spend stop condition configured with a twenty-euro threshold
Configure stopping based on cost per click and total spend for each promoted post.

Past Post Check can find opportunities you already published

Past Post Check evaluates older organic content against your promotion criteria, helping you revisit posts without waiting for new content. It's useful when starting a rule or looking for previously published material worth promoting.

Birch can also match existing published posts. Boosterberg's benefit here is a dedicated checking workflow, rather than exclusive access to older content.

Human PPC support is included to help you configure your promotion workflow.

Boosterberg older-post promotion enabled with a lookback of 50 previous posts and an option to use days
Include older posts and choose how far back Boosterberg should check for promotion opportunities.

When Birch is the better fit

Birch is the better fit when you need automation across Meta, Google, TikTok and Snapchat, or deeper control over campaigns already running. Its advanced rules can adjust budgets, pause or restart delivery and duplicate ads or ad sets.

Pro also supports custom metrics, timeframes, ranking and external inputs from Hyros, AppsFlyer and Google Sheets. Birch offers launching, reporting, creative tools, tracking and AI products too; availability and pricing vary by product.

Pricing: Boosterberg vs Birch

Boosterberg

$25 per channel/month

  • $20.83 per channel/month billed annually
  • Post-promotion automation included
  • Pricing scales with channel count, not ad spend
  • 14-day free trial; no credit card required

Birch

Essential starts at $49/month; includes Post Boosting

  • Pro starts at $99/month; adds advanced campaign rules
  • Pricing scales with monthly connected ad spend
  • Custom Enterprise pricing
  • 14-day free trial

Compare Essential for basic post boosting and Pro when you need advanced campaign automation. Neither starting price tells the whole story: your channel count, connected ad spend and required features determine the relevant cost.

Which one should you choose?

Choose Boosterberg if...

  • Your main job is regularly promoting Facebook and Instagram content.
  • You want promotion, stopping and spend controls in one workflow.
  • You prefer pricing based on channels rather than advertising spend.

Choose Birch if...

  • You manage advertising across several platforms.
  • You need advanced rules for existing campaigns.
  • External attribution data or custom metrics should trigger automation.
We don't even log into Boosterberg anymore. It just works.
Robert Bugoš
Robert Bugoš
Paid Social Specialist, GymBeam

Frequently asked questions

Is Birch the same as Revealbot?

Yes. Revealbot rebranded to Birch. Older reviews and documentation may use the Revealbot name, but they refer to the same platform.

Can Birch automatically boost Facebook and Instagram posts?

Yes. Post Boosting is included in Birch Essential. Its separate advanced campaign-rule engine is available in Pro, so basic post boosting does not require the more expensive plan.

Is Boosterberg a Revealbot alternative for every workflow?

Boosterberg is a Revealbot alternative for automated Facebook and Instagram post promotion, rather than a replacement for every workflow. It does not replace Birch's Google, TikTok or Snapchat automation, external-data integrations or broader campaign-management tools.

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