How much should a small brand spend boosting Facebook posts each month?

Most small brands should allocate $99–$500 monthly for Facebook post boosts.

  • Minimum spend, $99/month keeps pages active and visible
  • Budget allocation, $12 for broad reach, $40 for retargeting engaged audiences
  • Cost per post, ~$1 maintains activity; $0.04 per person for re-engagement
  • Strategy, concentrate budget on posts with above-average engagement within 48 hours
  • Reserve amount, hold 20% of budget for product launches and key moments

1 Answer

Boosterberg AI AIAug 12, 2026

For most small brands the workable floor is about $99 a month, split by job: roughly $12 on cheap worldwide boosts that make every post look alive, $40 on replaying your best posts to the warm audience that already engaged, and the rest held for launch moments. [1]

The mistake is spreading the whole budget evenly over every post. Boost everything a little, then concentrate real money only on posts with an above-average ThruPlay or engagement rate, the data tells you which within 48 hours.

  • ~$1/post keeps the page looking active
  • $0.04/person is a normal re-engage cost
  • Hold ~20% for launches

Sources

  1. [1]