Do you use Facebook ads to promote your products and services on social media? Do you want to know how to analyze Facebook ad performance so you can improve the way you manage your Facebook ads?
In this blog post, we’re going to determine what are good Facebook ad results and how you can measure and enhance the effectiveness of your Facebook ads.
1. Use Facebook ad tools
It makes perfect sense to begin with Facebook’s own advertising tools and platforms when learning how to measure Facebook ad performance. Besides the ever-present Facebook Ads Manager, you can also download the Facebook Ads Manager App for your smartphone so you can oversee your promotions anywhere and anytime.
The app is designed to oversee any aspect surrounding your ads, from creating them to producing in-depth ad reports for your marketing team. It fully supports iPhone and Android users and is equipped with an intuitive dashboard containing all essential features for creating ads as well as Facebook ads analysis tools.
Additionally, Facebook also offers Facebook Ads Power Editor, a solution for marketing professionals who need to generate, oversee, and optimize ads and campaigns simultaneously across several accounts and pages.
There are significant differences between Facebook Ads Manager and Facebook Ads Power Editor. These Facebook ads analysis tools are free to use and install and readily available since they’re anchored on the social media site.
2. Subscribe to social media management software
As of 2020’s second quarter, Statista recorded 2.7 billion monthly active users on Facebook, making the social media site the largest in the world. As the numbers increase, promoting products and services on Facebook have become more integral for tapping into prospects and increasing sales.
Having the right social media management solution makes all the difference when you want to know how to measure Facebook ad performance.
To solidify this tip, we offer Boosterberg as your essential social media management software when you have enough content but find yourself in need of automating its analysis and promotion on Facebook.
At Boosterberg, we provide a simple, stress-free, and swift solution that automates your content promotion based on real-time data. You can easily set up your campaigns including promotion costs, target audience, and ad placement and everything you think of. Then, once you’ve produced your content, it is automatically analyzed and promoted by Boosterberg according to its potential.
Our software surveys your Facebook pages and running campaigns round-the-clock and automatically generates, oversees, and optimizes your ads to produce the best possible outcomes for your brand so that you can increase your Facebook marketing efficiency.
With Boosterberg, you can decide which objective to focus on when promoting your ads. Whether it’s the regular engagement and conversions calculation or additional attention to your advertisement’s peak hours and click count, you can count on our software to automatically boost the right post according to your demands.
Besides these robust features, Boosterberg also boasts usability. Our product is easy to understand and requires just one initial setup, after which you can just sit back and concentrate on the creative aspects of advertising. It automatically links with your Facebook Business Manager and uses your fixtures for history and tracking to operate directly with your market and tracking pixels.
3. Spy on your competitors
Competition analysis is at the heart of social media marketing. It is especially applicable for Facebook ad campaigns since the importance of paid ads is continually increasing. But what are good Facebook ad results? First, it’s imperative to learn from others’ achievements and failures to construct better marketing campaigns.
There are plenty of opportunities to spy on your competition. The easiest way you can do so is by becoming their fan. By liking their page, visiting it regularly, and reacting to their posts, the chances of their ads showing up on your newsfeed increase, which allows you to stay updated on their content marketing scheme.
Another way to take a peek at your competitors’ efforts is through Facebook’s Info and Ads functionality, enabling you to view all the active advertisements of a page on Facebook, Instagram, and other Facebook products.
You can also onboard solutions designed for Facebook ad analysis. Some of them offer comprehensive search capabilities for Facebook ads that can also filter them according to format, location, and tracking system. These Facebook ads analysis tools don’t come for free, though, so only invest in them if knowing where you stand in the market is a top priority.
4. Calculate your expenses
Amount spent is a vital revenue metric in Facebook. It calculates the approximate costs you’ve shelled out for an ad, ad set, or campaign throughout its duration. It also declares the amount you’ve spent within the maximum budget in a particular period.
Undoubtedly, measuring your ROAS is the best metric to help you understand how well your pay-per-click advertising campaign is performing. This revenue metric in Facebook can also supply you with all the information you need to set your priorities when budgeting your paid search campaigns.
5. Boost posts regularly and wisely
If you’ve been running Facebook ads for quite some time now, you probably notice how your posts’ organic reach is continuously declining, which leaves you no choice but to boost them.
Now you can choose to do this manually. You can sift through your insights to determine how much you can allot for promoting each ad. You can also choose to onboard Facebook ads analysis tools to work for you and automate your content boosting for both Facebook and Instagram. Once you devote time to checking the benefits of social media management software, you’ll see automation as one of the primary advantages of these systems.
If you want a platform specializing in boosting Facebook and Instagram posts, you can also use Boosterberg. Our product promotes not only every new post. You can also choose to promote only the most successful ads, specific link posts that usher the most traffic to your website, and particular posts that go above and beyond your chosen revenue metric in Facebook, such as reach, engagement, keywords, and conversions.
This option allows you to determine the best posts to promote and the amount you should be spending on particular ads, thus pointing your marketing efforts and expenses in the right direction.
6. Stop neglecting the attribution window
Looking at the attribution window is integral when you’re intent on monitoring conversions.
There are two types:
- Click through attribution – The window between the time a user clicks an ad and accomplishes a conversion.
- VIew-through attribution – The window between the time a user views an ad and creates a conversion without clicking on the promotion.
For example, you want to track the sales that occurred since a handful of users viewed or clicked your promotions during the past 30 days. To do this, you must select a 30-day view and a 30-day click attribution window.
It also comes in handy when checking conversions. You need to pay attention to your attribution windows rather than relying on your post-view attribution structure since this overestimates your conversion count.
Once a Facebook user views a publication, the platform recognizes this as a conversion, so you’ll acquire plenty of uncertain conversions with a post-view conversion cost that’s too low, which can lead to confusion when calculating your sales via Facebook.
Viewing attribution window reports helps you successfully answer how to measure Facebook ad performance by determining which window to optimize towards a certain ad set level. You can use the results of this metric to shape your marketing efforts.
7. Learn from successful marketing campaigns
To know how to analyze Facebook ad performance, you can also look at effective Facebook ad campaigns. Advertising on Facebook continues to gain ground, with the data exhibiting the social network garnering 40% of yearly digital display advertising revenue, even outpacing Google and other relevant marketing channels.
Each organization has a different approach to advertising on Facebook, but you can model yours after campaigns that witnessed success. You can select certain techniques to apply from these brands, such as increasing interaction and using advanced automation to reduce manual hours spent managing multiple Facebook accounts and boosting ads.
You can also take note of the Facebook ads analysis tools they use to boost their reach, engagement, conversions, and other important metrics, since most successful brands use social media management solutions in their marketing campaigns.
Dominate the game
You need to identify what are good Facebook ad results and understand whether they’re helping your brand achieve its goals. Once you do, you’re sure to be on top of your marketing campaigns, and you’ll be able to take action when it matters most in an instant.
There are plenty of resources online that can help you go beyond this guide, but we hope that we’ve somehow helped you understand how to measure Facebook ad performance with our short post.
Meanwhile, if you’re serious about your revenue metric in Facebook, you can even find courses that can help you on how to measure Facebook ad performance across all aspects.