> ## Documentation Index > Fetch the complete documentation index at: https://boosterberg.com/docs/llms.txt > Use this file to discover all available pages before exploring further. # What is Boosterberg > Automate your Facebook and Instagram paid promotion through Meta Ads Manager Boosterberg is an automation platform that turns your best-performing Facebook and Instagram posts into paid ads — directly through Meta Ads Manager. Instead of manually creating ad campaigns for each post, Boosterberg automatically identifies high-performing content and promotes it using official Meta advertising channels. ## Key benefits * **Save time**: Automate ad creation instead of manually setting up campaigns for each post * **Promote proven content**: Only advertise posts that are already performing well organically * **Control costs**: Set budgets and rules to ensure you never overspend * **Scale easily**: Manage multiple pages and campaigns from one dashboard ## How Boosterberg works Boosterberg connects to your Facebook and Instagram accounts through the official Meta API. It monitors your posts and, when content meets your defined criteria, automatically creates a paid ad campaign in Meta Ads Manager using your connected ad account. ### Real ads, real results When Boosterberg promotes a post, it uses Meta's "Boost Post" functionality — the same feature available directly in Facebook and Instagram. The difference is automation: instead of you clicking "Boost" on each post and configuring settings manually, Boosterberg does it automatically based on your rules. Your promoted posts appear as sponsored content in feeds, just like any other Meta ad. All billing goes through your Facebook Ad Account, and you can view and manage campaigns directly in Meta Ads Manager. Create your first automated campaign in under 5 minutes