> ## Documentation Index
> Fetch the complete documentation index at: https://boosterberg.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Smart presets

> Use pre-configured campaign templates optimized for common use cases

Smart presets are ready-to-use campaign templates that combine proven rules, budgets, and targeting for specific goals.

## What are smart presets?

Instead of configuring every campaign setting manually, smart presets provide optimized configurations based on industry best practices and Boosterberg's data from thousands of successful campaigns.

<Tip>
  Smart presets are perfect for beginners or when you want to quickly launch campaigns without extensive testing.
</Tip>

## Available presets

### Viral content amplifier

Promote posts that are already going viral to maximize their reach.

**Configuration:**

* **Rules**: Reactions ≥ 100, engagement rate ≥ 5%, post age 2-12 hours
* **Budget**: $25-50 per post, $200 daily limit
* **Audience**: Automatic (optimized for engagement)
* **Objective**: Engagement

**Best for**: Content creators, viral marketing, trending topics

### Steady engagement builder

Consistently promote well-performing content to maintain engagement.

**Configuration:**

* **Rules**: Reactions ≥ 50, engagement rate ≥ 3%, post age 6-48 hours
* **Budget**: $15-30 per post, $100 daily limit
* **Audience**: Page followers + lookalikes
* **Objective**: Engagement

**Best for**: Community building, regular content schedules

### Traffic driver

Push website clicks from posts with strong engagement.

**Configuration:**

* **Rules**: Link posts only, reactions ≥ 30, post age 4-24 hours
* **Budget**: $20-40 per post, $150 daily limit
* **Audience**: Interest-based targeting
* **Objective**: Traffic

**Best for**: Blogs, e-commerce, content publishers

### Conversion optimizer

Drive sales and leads from high-performing product posts.

**Configuration:**

* **Rules**: Reactions ≥ 40, contains product keywords, post age 2-36 hours
* **Budget**: $50-100 per post, $300 daily limit
* **Audience**: Custom audiences + lookalikes
* **Objective**: Conversions

**Best for**: E-commerce, SaaS, lead generation

<Warning>
  Conversion optimizer requires Meta Pixel to be installed and configured.
</Warning>

### Weekend warrior

Maximize engagement during weekend hours when audiences are most active.

**Configuration:**

* **Rules**: Reactions ≥ 40, weekends only, post age 1-24 hours
* **Budget**: $30-60 per post, $200 daily limit
* **Audience**: Automatic
* **Objective**: Engagement
* **Schedule**: Saturday-Sunday, 10 AM - 8 PM

**Best for**: Lifestyle brands, entertainment, consumer products

### New product launcher

Amplify product announcements and launches.

**Configuration:**

* **Rules**: Contains "new" or "launch" keywords, all engagement levels
* **Budget**: $75-150 per post, $500 daily limit
* **Audience**: Broad + retargeting
* **Objective**: Traffic or Conversions
* **Duration**: 7 days from post creation

**Best for**: Product launches, major announcements

## Using smart presets

<Steps>
  <Step title="Select a preset">
    When creating a campaign, click **Use Smart Preset** and choose the template that matches your goal.
  </Step>

  <Step title="Review settings">
    Boosterberg automatically fills in all campaign settings based on the preset.

    <Note>
      You can customize any setting after applying a preset.
    </Note>
  </Step>

  <Step title="Adjust budget (optional)">
    Modify budget amounts to match your spending comfort level.
  </Step>

  <Step title="Launch campaign">
    Click **Launch** to activate your campaign with preset configurations.
  </Step>
</Steps>

## Customizing presets

All preset settings can be modified:

```
Example: Customizing "Viral Content Amplifier"

Original preset:
- Reactions ≥ 100
- Budget: $25-50 per post

Your customization:
- Reactions ≥ 75 (lower threshold for your audience size)
- Budget: $15-30 per post (smaller budget for testing)
```

<Tip>
  Save your customized presets as templates for future campaigns.
</Tip>

## Preset performance insights

Boosterberg tracks how campaigns using each preset perform:

* Average engagement rate
* Typical cost per result
* Success rate (% of boosted posts meeting goals)
* Recommended industries

These insights help you choose the right preset for your needs.

## Creating custom presets

Save your own campaign configurations as reusable presets:

<Steps>
  <Step title="Configure a campaign">
    Set up rules, budget, and targeting as desired.
  </Step>

  <Step title="Save as preset">
    Click **Save as Preset** and give it a descriptive name.
  </Step>

  <Step title="Reuse anytime">
    Your custom preset appears in the preset library for future campaigns.
  </Step>
</Steps>

## Preset recommendations

Boosterberg analyzes your page and suggests presets based on:

* Your industry and page category
* Historical post performance
* Audience size and engagement patterns
* Budget history

<Card title="Get recommendations" icon="lightbulb">
  Visit the **Presets** tab to see personalized recommendations for your pages.
</Card>

## Best practices

* Start with a preset that matches your primary goal
* Run preset campaigns for at least 1 week before making major changes
* Compare performance across different presets
* Customize presets based on your specific audience behavior
* Create custom presets for recurring campaign types

## Next steps

<CardGroup cols={2}>
  <Card title="Create a campaign" icon="rocket" href="/campaigns/creating-campaigns">
    Launch your first campaign with smart presets
  </Card>

  <Card title="Optimize performance" icon="chart-line" href="/guides/optimization-strategies">
    Improve your campaign results
  </Card>
</CardGroup>