> ## Documentation Index
> Fetch the complete documentation index at: https://boosterberg.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign types

> Choose the right campaign objective for your goals

Boosterberg offers three main campaign types, each optimized for different business objectives.

## Engagement campaigns

Maximize interactions with your content through likes, comments, shares, and reactions.

### When to use

* Building brand awareness and community
* Increasing social proof on posts
* Growing your page following
* Testing content before larger campaigns

### How it works

Meta shows your promoted posts to people most likely to engage with them, prioritizing users who frequently interact with similar content.

### Best for

* Lifestyle and entertainment brands
* Community-building initiatives
* Content creators and influencers
* New product announcements

<Tip>
  Engagement campaigns are ideal for amplifying posts that are already performing well organically.
</Tip>

### Metrics to track

* Total engagements (likes, comments, shares)
* Engagement rate
* Cost per engagement
* Reach and impressions

## Traffic campaigns

Drive clicks to your website, blog, or landing pages.

### When to use

* Promoting blog posts or articles
* Driving traffic to product pages
* Increasing website visitors
* Generating leads through landing pages

### How it works

Meta optimizes delivery to show your posts to people most likely to click through to your website.

### Best for

* E-commerce stores
* Content publishers
* Service providers
* Lead generation businesses

<Note>
  Ensure your website loads quickly and is mobile-optimized for best results.
</Note>

### Metrics to track

* Link clicks
* Click-through rate (CTR)
* Cost per click (CPC)
* Landing page views
* Bounce rate

## Conversion campaigns

Optimize for specific actions like purchases, sign-ups, or downloads.

### When to use

* Driving online sales
* Generating qualified leads
* Promoting app installs
* Encouraging event registrations

### How it works

Using Meta Pixel or Conversions API, Meta tracks actions on your website and optimizes delivery to people most likely to convert.

### Prerequisites

<Warning>
  Conversion campaigns require Meta Pixel installed on your website to track actions.
</Warning>

* Meta Pixel installed and configured
* Conversion events set up (purchase, lead, etc.)
* Sufficient conversion data (at least 50 conversions per week recommended)

### Best for

* Online retailers
* SaaS companies
* Event organizers
* Mobile app developers

### Metrics to track

* Conversions
* Conversion rate
* Cost per conversion
* Return on ad spend (ROAS)
* Revenue generated

## Choosing the right type

<Tabs>
  <Tab title="Brand awareness">
    **Use Engagement campaigns**

    Focus on building community and social proof. Great for new brands or content creators.
  </Tab>

  <Tab title="Website traffic">
    **Use Traffic campaigns**

    Drive visitors to your site. Ideal for content marketing and building awareness before conversion.
  </Tab>

  <Tab title="Sales & leads">
    **Use Conversion campaigns**

    Optimize for business results. Best when you have clear conversion goals and tracking in place.
  </Tab>
</Tabs>

## Campaign type comparison

| Feature                | Engagement          | Traffic            | Conversion       |
| ---------------------- | ------------------- | ------------------ | ---------------- |
| **Primary goal**       | Social interactions | Website clicks     | Specific actions |
| **Optimization**       | Engagement rate     | Click-through rate | Conversion rate  |
| **Pixel required**     | No                  | No                 | Yes              |
| **Best for beginners** | ✅ Yes               | ✅ Yes              | ❌ No             |
| **Typical cost**       | Low                 | Medium             | Higher           |
| **ROI tracking**       | Difficult           | Moderate           | Easy             |

## Advanced strategies

### Funnel approach

Use multiple campaign types in sequence:

<Steps>
  <Step title="Awareness (Engagement)">
    Build initial interest and social proof with engagement campaigns.
  </Step>

  <Step title="Consideration (Traffic)">
    Drive interested users to learn more on your website.
  </Step>

  <Step title="Conversion (Conversion)">
    Target warm audiences with conversion-optimized campaigns.
  </Step>
</Steps>

### A/B testing

Run the same content with different campaign types to compare:

```
Test setup:
- Campaign A: Engagement objective, $50 budget
- Campaign B: Traffic objective, $50 budget
- Same post, same audience, same duration

Compare: Which delivers better ROI for your goals?
```

## Best practices by type

<AccordionGroup>
  <Accordion title="Engagement campaigns">
    * Use eye-catching visuals
    * Ask questions to encourage comments
    * Post during peak engagement hours
    * Respond to comments to boost engagement further
  </Accordion>

  <Accordion title="Traffic campaigns">
    * Use clear, compelling headlines
    * Include strong call-to-action
    * Ensure landing pages are mobile-friendly
    * Test different link descriptions
  </Accordion>

  <Accordion title="Conversion campaigns">
    * Optimize landing pages for conversions
    * Use retargeting for warm audiences
    * Test different offers and incentives
    * Monitor pixel data for optimization
  </Accordion>
</AccordionGroup>

## Next steps

<Card title="Use smart presets" icon="wand-magic-sparkles" href="/campaigns/smart-presets">
  Launch faster with pre-configured templates
</Card>