> ## Documentation Index
> Fetch the complete documentation index at: https://boosterberg.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Budget, audience & placement

> Configure spending limits, target audiences, and ad placements for your campaigns

Control your ad spend and reach the right people by configuring budget limits, audience targeting, and placement options.

## Budget settings

### Per-post budget

Set how much to spend promoting each individual post that meets your criteria.

```
Recommended ranges:
- Testing: $10 - $25 per post
- Standard: $25 - $100 per post
- Aggressive: $100+ per post
```

<Note>
  Higher budgets increase reach but don't guarantee better engagement. Test different amounts to find your optimal spend.
</Note>

### Daily campaign limit

Cap total daily spending across all promoted posts in a campaign.

```
Example: $200 daily limit
- If per-post budget is $50
- Maximum 4 posts can be promoted per day
```

### Total campaign budget

Set a lifetime budget for the entire campaign (optional).

```
Example: $2,000 total budget
Campaign automatically pauses when limit is reached
```

<Warning>
  Always set a daily or total budget limit to prevent unexpected spending.
</Warning>

### Budget pacing

Control how quickly your budget is spent:

* **Standard**: Spend evenly throughout the day
* **Accelerated**: Spend budget as quickly as possible to maximize reach

## Audience targeting

### Automatic targeting

Let Meta optimize your audience based on:

* Your page followers
* People who engaged with previous posts
* Lookalike audiences similar to your followers

<Tip>
  Automatic targeting is recommended for beginners and works well for most campaigns.
</Tip>

### Custom audiences

Define specific targeting criteria:

#### Demographics

* Age range: 18-65+
* Gender: All, Men, Women
* Location: Countries, regions, cities, or radius around location
* Language preferences

#### Interests

Target people based on their interests and behaviors:

```
Examples:
- Fitness enthusiasts
- Small business owners
- Technology early adopters
- Fashion and beauty
```

#### Custom audiences

Upload or create audiences from:

* Email lists
* Website visitors (via Facebook Pixel)
* App users
* Engagement with your content

#### Lookalike audiences

Reach new people similar to your best customers:

```
Example: 1% lookalike of email subscribers
Targets people most similar to your list
```

### Audience size

Monitor your potential reach:

* **Too narrow** (\< 10,000): May limit performance
* **Optimal** (50,000 - 500,000): Good balance
* **Too broad** (> 5,000,000): May reduce relevance

<Note>
  Boosterberg shows estimated audience size as you configure targeting.
</Note>

## Placement options

Choose where your promoted posts appear across Facebook and Instagram.

### Automatic placements

Let Meta optimize placements for best results:

* Facebook Feed
* Instagram Feed
* Facebook Stories
* Instagram Stories
* Facebook Marketplace
* Audience Network

<Tip>
  Automatic placements typically deliver better results and lower costs.
</Tip>

### Manual placements

Select specific placements:

<Tabs>
  <Tab title="Facebook only">
    * Facebook Feed
    * Facebook Stories
    * Facebook Marketplace
    * Facebook Right Column
  </Tab>

  <Tab title="Instagram only">
    * Instagram Feed
    * Instagram Stories
    * Instagram Explore
  </Tab>

  <Tab title="Both platforms">
    * All Facebook placements
    * All Instagram placements
  </Tab>
</Tabs>

### Device targeting

Choose which devices to target:

* Mobile only
* Desktop only
* All devices (recommended)

## Optimization goals

Tell Meta what you want to optimize for:

* **Engagement**: Maximize likes, comments, shares
* **Reach**: Show to as many people as possible
* **Impressions**: Maximize total views
* **Link clicks**: Drive traffic to your website
* **Conversions**: Optimize for specific actions

<Note>
  Your optimization goal should align with your campaign type selected during creation.
</Note>

## Scheduling

### Campaign schedule

Set when your campaign runs:

* **Continuous**: Run until manually paused or budget depleted
* **Scheduled**: Run between specific dates
* **Recurring**: Run on specific days/times each week

```
Example recurring schedule:
- Run Monday-Friday
- 9 AM - 6 PM local time
- Pause on weekends
```

### Ad scheduling

Control when promoted posts are shown to your audience:

```
Example:
Show ads during peak engagement hours:
- Weekdays: 12 PM - 2 PM, 6 PM - 9 PM
- Weekends: 10 AM - 8 PM
```

## Budget optimization tips

<AccordionGroup>
  <Accordion title="Start small and scale">
    Begin with \$10-25 per post and increase budget for top performers.
  </Accordion>

  <Accordion title="Use daily limits">
    Prevent overspending by setting daily caps, especially when testing.
  </Accordion>

  <Accordion title="Monitor cost per result">
    Track cost per engagement, click, or conversion. Pause campaigns with poor ROI.
  </Accordion>

  <Accordion title="Test audience segments">
    Create separate campaigns for different audiences to identify best performers.
  </Accordion>
</AccordionGroup>

## Next steps

<CardGroup cols={2}>
  <Card title="Choose campaign type" icon="bullseye" href="/campaigns/campaign-types">
    Pick the right objective for your goals
  </Card>

  <Card title="Use smart presets" icon="wand-magic-sparkles" href="/campaigns/smart-presets">
    Launch faster with pre-configured templates
  </Card>
</CardGroup>