Choosing the right objectives for your Boosterberg campaigns

Posted on May 3, 2018 under Facebook Advertising Tips

Facebook offers various advertising objectives to help marketers reach their preferred business goals. Advertising objective is an action we want people to take when they see our ad. Objective is one of the first things you choose when creating a Facebook ad and it should align with your overall business goals.

Boosterberg gives you the option to choose from several objectives when creating a new campaign. Currently you can choose from Post Engagement, Traffic and/or Conversion campaign objectives.

Boosterberg campaign goals

Post Engagement

Post Engagement campaign objective gets people engaged with your published posts. Boosterberg will automatically target an audience that is more likely to like, react, comment or share your post. We recommend selecting this campaign objective if you publish various types of posts to your page (pictures, videos or plain text posts).

Traffic

Traffic campaign objective gets people to click on your post linked to an external URL. Boosterberg will automatically target people that are more likely to click on your post, which will lead them to a landing page outside of Facebook. We recommend using this objective if you publish posts that include an external URL and you also have a Facebook Pixel installed on your landing page. Additionally, we further recommend optimizing your Traffic campaign for Landing Page Views at the Adset level.

Conversions

Conversion campaign objective gets people to complete a specific action on your landing page or website. Boosterberg will automatically target people that are more likely to click on your post, which will lead them to a landing page outside of Facebook and that are also more likely to complete a desired action on this landing page. It is necessary to have a Facebook Pixel installed on your landing page if you want to use the Conversion campaign objective. We recommend using this objective if you publish posts that include an external URL leading people to your landing page and you have a clearly defined conversion goals.

Multiple campaigns option

Boosterberg allows you to create multiple campaigns for each Facebook page you manage where each campaign can include only one objective. Therefore, create and differentiate your Boosterberg campaigns accordingly to the post types you publish on your Facebook page.

Example of Boosterberg campaign set up process

James is a small business owner and uses Facebook to stay in touch with his customers. He regularly publishes engaging content on his Facebook page. His posts are mostly images and videos accompanied by a plain text without a URL address. James has also his own website that includes a blog section. After writing a new blog article he always wants to share it on his Facebook page. James wants to use Boosterberg to advertise his content to Facebook users and reach a larger audience.

His campaigns should look like this:

In the first step, James needs to make sure he has a Facebook Pixel installed on his website. If he does, he goes ahead and creates a first campaign with Engagement campaign objective. He chooses the Advanced Settings option for his boosting conditions. His campaign should use boosting conditions that trigger only Text, Photo and Video post types. The Link box stays unchecked. He further specifies the boosting start and stop conditions his posts need to fulfil in order to be promoted. When done he clicks on the Submit button.

Boosterberg Post Engagement Campaign

His second campaign should use Traffic or Conversion campaign objective. He chooses again the Advanced Settings option for his boosting conditions. He checks only the Link post type box, while leaving all the other post type boxes unchecked. James goes on to fill out the necessary boosting start and stop conditions and then clicks on the Submit button again.

Boosterberg Traffic Campaign

James created two Boosterberg campaigns that will automatically promote his Facebook posts and deliver these to the right audience at the best price. James doesn’t need to do anything else, just sit back and relax.

Need help?

If you need any help with setting up your Boosterberg campaigns do not hesitate to contact one of our Boosterberg marketing specialists.

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